What If Abundance Means Staying With What You’ve Already Chosen?

There will always be another opportunity.

Another offer you could create. Another audience you could serve. Another business you could start. Another strategy you could try.

If you’re creative, ambitious, and maybe have a little visionary ADHD mixed in, coming up with possibilities probably isn’t your problem.

I can think of 17 before breakfast.

I almost started a flower business recently.

Seriously.

Then I had to remind myself: Allie, put the blinders back on.

Because I’ve been thinking about abundance differently lately.

We usually talk about an abundance mindset as believing there’s plenty available to us. Plenty of money. Plenty of clients. Plenty of opportunities.

I believe that.

But I’m starting to think one of the most powerful forms of abundance is being able to choose something and trust that it can be enough.

Sometimes “More” Is Actually Scarcity

I’ve spent a lot of my entrepreneurial life pursuing more.

More offers.

More opportunities.

Bigger rooms.

At one point, I joined Russell Brunson’s mastermind and eventually joined a higher-level mastermind that cost $150,000 a year.

Somewhere in my subconscious, I think I believed that if I could get into the right rooms and close enough to the right people, I could buy my way into recognition.

I wanted to get on the Funnel Hacking Live stage.

It never happened.

Looking back, I can see something I couldn’t see as clearly then.

I was searching outside myself for the next thing that would make me enough.

I’ve done versions of that with my business too.

Something works, and I mess with it.

Change the offer.

Question the audience.

Change the content.

Consider a rebrand.

Start another business.

Decide the thing I’m building isn’t big enough.

And I’m beginning to think real abundance sometimes requires the opposite skill.

Choosing.

“This is good. I’m going to make this work.”

Then giving it your attention.

Are You Actually Allowing Yourself to Get Paid?

There’s another side of money mindset that I don’t think we talk about enough.

Sometimes we literally won’t let people pay us.

I used to decide before a sales call that an offer cost $3,000.

I’d get on the call.

Talk to the person.

Get all the way to the moment where they asked about the investment…

And I’d say $1,000.

I would discount my own offer before they had the opportunity to object to the original price.

I’ve also experienced the opposite problem.

I remember cooking dinner during the final hours of a launch while my phone was blowing up with sale notifications.

Sale.

Sale.

Sale.

And eventually my brain went:

“Oh my gosh. Enough already.”

I caught myself.

Enough?!

I had spent all this time trying to generate sales and now I was irritated because there were too many?

That moment taught me something.

We all have a certain amount of success, money, attention, responsibility, and goodness that feels normal to us.

When we exceed it, sometimes we unconsciously try to get ourselves back to familiar territory.

Growing your business may require increasing your capacity to receive what you’ve been asking for.

Easy for You Can Still Be Extremely Valuable

One of the biggest lessons I want every expert to understand is this:

The thing that comes easily to you probably does not come easily to your customer.

My client Katie specializes in executive function.

I once told her my three tasks for the day were essentially:

Launch a podcast.

Create my ads.

Rework my webinar.

Katie pointed out that I had just named three projects, each containing dozens of individual tasks.

Oh.

That explains a few things.

Breaking a project down that way comes naturally to her.

It doesn’t come naturally to me.

That’s exactly why her expertise is valuable.

The same thing is true for you.

You’ve probably spent years, maybe decades, accumulating knowledge that now feels obvious.

Your customer isn’t paying according to how difficult the work feels to you.

They’re paying for the expertise you’ve accumulated that allows you to solve their problem.

You Also Get to Have Boundaries

Allowing yourself to make money doesn’t mean accepting every dollar available to you.

Experience teaches you who you work well with.

It teaches you which questions are red flags.

It teaches you which clients fill your energy bucket and which ones drain it.

It teaches you what you’re willing to do and what you’re done doing.

You are allowed to use that information.

You can turn down money.

You can stop offering something you hate.

You can decide someone isn’t a good fit.

You can price your expertise appropriately.

You can build a business around the work you actually want to do.

That’s part of abundance too.

Stop Going Back to Rep Number One

Here’s where all of this connects to consistency.

Can you stay?

Can you keep selling the offer when you’re bored with talking about it?

Can you make your 50th reel about the same topic?

Can you create another ad for the same funnel?

Can you run the same webinar again?

I sold the same offer using the same webinar every single week for a year.

Every repetition taught me something.

Your content is a rep.

Your ads are reps.

Your sales calls are reps.

Your funnels are reps.

Your launches are reps.

When something doesn’t work, you gained information.

Ask:

Interesting. What should I change?

Then do another rep.

If you constantly reinvent the business, you keep sending yourself back to rep number one.

You never get to experience what happens at rep 50, 100, or 500.

What Happens When You Don’t Need to Prove Anything Anymore?

I’ve been thinking about this a lot in my own life.

I think some of the drive I had when I started my business came from wanting to prove something.

I wanted to prove I could do it.

Prove I was worthy.

Prove people wrong.

That energy can take you surprisingly far.

Eventually, though, you might realize you’ve already proven it.

Your life is comfortable.

You’ve healed some of the things that used to drive you.

You’re no longer building from that same place.

So why keep going?

I think this is where the process itself has to become meaningful.

Maybe the work becomes more about the people you’re serving.

The impact you can make.

The craft you’re getting better at.

The person you’re becoming.

You start falling in love with the reps.

I’m Not Setting a Revenue Goal

As I head into this next season of my business, I’m thinking differently about goals.

I’m focusing on process.

Daily.

Weekly.

Monthly.

What are the actual things I want to consistently do?

Because consistency gives the business time to compound.

And that’s what I want for you too.

So I want to leave you with three questions:

Where am I already seeing evidence that something is working?

What would happen if I gave this my full attention for the next year?

Do I enjoy the work required to become great at this?

That last question matters.

You’re choosing how you’ll spend your days.

There will always be unlimited opportunities.

There will always be another way to make money.

You don’t have to catch every single one.

Pick something.

Get really good at it.

Keep showing up when the novelty wears off.

Give yourself enough time to someday look around and think:

“I can’t believe I built this.”

Start tiny.

Then stay with it long enough to see where it goes.

This post is based on an episode of the Start Tiny Show. Listen to the full episode wherever you get your podcasts, and if it resonated, send me a DM and tell me what you’re committed to doing until it works.