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I Lost $80,000 on a Single Webinar. Here’s Why I’m Glad It Happened.
What would you do this week if you were just ten percent less scared?
Hold onto that question. I’m going to come back to it, because almost every conversation I have with women building online businesses eventually lands on fear. And here’s the surprising part: for most of the women I coach, the loudest fear in the room is fear of success. What if I get so visible that my relationship dynamic changes? What if I get so successful I stop wanting to spend time with my kids? What if everything I want comes true and it turns out different than I imagined?
Those feelings are completely normal. And the fear underneath them is actually legitimate, because when you run a visible online business with clients and a team and real ad spend, things will go wrong. That part is unavoidable. What I want to show you is that going wrong and going under are two very different things. I have a hundred percent survival rate from every worst-case scenario that has ever hit my business, and I want to walk you through three of them.
The week I spent $80,000 on a webinar nobody attended
There was a stretch where I was spending up to $100K a week on Meta ads driving people to a weekly live webinar. One particular week, we spent $80,000 on ads for a single presentation.
Then the tech broke.
A team member had missed updating a date in the email delivery sequence, so the emails went out with the wrong information and no working link. Eighty thousand dollars of traffic, and nobody knew when the webinar was or how to get there. I sat in GoToWebinar watching an empty waiting room, waited five minutes, and felt my stomach drop as I realized what had happened. I nearly threw up. I remember sitting on my porch crying into Voxer messages to my coach, Julie Chenell, saying I had no idea what to do.
Here’s what she helped me see: I was too close to it. When you’re inside a crisis, your brain treats the worst-case scenario like an ending. You can’t see the label from inside the bottle. Julie helped me reframe the whole thing as a plot twist that needed a plan B.
So we built one. We promoted an encore webinar to my email list, did a big social push, created a story around why the encore existed, and ran it again. The following week we recovered the entire ad spend and made two times what we’d spent. The situation that felt like it would end my business turned out to be completely survivable, and even profitable.
I’ll be honest with you, though. My body still remembers that feeling. Scaling ad spend still brings up that core memory of watching money burn. Recovering financially and recovering emotionally happen on different timelines, and both are part of the work.
The clients who formed a group just to talk about me
When I first launched my group coaching program, about twenty to twenty-five people came into the first cohort. A marketer on my team pushed me to open a second cohort and add them into the same community and calls. It felt off to me, but he was the expert I was paying for exactly this kind of guidance, so I went with it.
A group of about five women from that first cohort got genuinely angry that I’d added people to what they saw as a closed container. In hindsight, I understand their frustration completely. What I still don’t understand is what they did next: they created a private Facebook group, called themselves the Tiny Offer Rebels, and recruited people into it for the sole purpose of talking trash about me. The whole group existed to say I was greedy, my system didn’t work, and I was a bad person.
That one cut deep, because I was badly bullied through elementary, middle, and high school. Being the target of a group of women turning on me pressed directly on one of my oldest wounds. And it followed a pattern I’ve now seen play out for so many online creators: people love bomb you when they discover you, and then when they want a reason to avoid doing the work, you become the villain overnight.
Here’s what matters, though. My exact fear came true, and I didn’t die. I came out of it with better boundaries, a real education in the psychology of rolling enrollment, and a much deeper understanding of what clients believe they’re entitled to when they join a cohort. I learned firsthand what happens when you change a container without preparing people for it, and that knowledge now protects every program I run.
The team member who made me feel like a fraud
The third story is about hiring, and about what happens when you hand your confidence to someone else along with the strategy.
I had a consultant in a CMO-type role who was genuinely good at pushing me past my comfort zone. He pushed me to send more emails, pitch harder, raise prices, and spend at levels I never would have touched alone. My brand grew fast because of that push, and I want to be fair about that.
But there was a dark side. On the day I won my Two Comma Club award, one of the proudest moments of my career, with my family up on stage with me, he said, “Wow, it’s really not fair that you get to be on stage when I’m the one doing all the work.”
That one sentence poisoned the whole thing. I couldn’t enjoy the moment. For a long time afterward, I couldn’t even look at the award on my wall without hearing that I didn’t deserve it. And I’ve noticed how differently this lands for women. A man in my position would likely have thought, “I hired you because I’m smart.” Instead, I defaulted straight to feeling like a fraud, and there’s real data on how quickly women sink into feeling less than.
Eventually I bought out his contract to get him off my team, and I went into significant debt to do it, because of what his presence was doing to my energy and self-belief. The $80K webinar disaster happened right after that, so I was already depleted when it hit. It took me a long time to climb out and to believe again that I was the one driving the strategy, that people came for my frameworks, and that hiring an expert to help you scale takes nothing away from your own expertise. If someone you hired makes you feel small, you’re looking at a personality problem on their end. That was never evidence about your worth.
What therapy taught me about all three stories
I put myself in therapy recently to digest all of this, and I found the thread that runs through every story: control and people pleasing. I believed I could control how every person interpreted me at every turn. I believed that if I behaved the right way, people would have to like me. Hypervigilance like that is a trauma response, and I genuinely think every entrepreneur should be in therapy, because your business is always downstream of your self-beliefs.
This shows up in my clients constantly. On a coaching call last week, a client admitted she’d been turning down her ad spend. Her ads were profitable. Everything was working. When I asked why, she didn’t have an answer beyond a vague feeling that she was spending too much. That feeling was scarcity talking, the same “what if I become too much” fear dressed up as prudence.
The framework that reframed this for me is the circle of control. Picture three rings. The center is you: your thoughts, feelings, energy, and actions. That’s the only ring you fully control. The middle ring is your sphere of influence, things like your relationships, where your behavior has impact without guaranteeing outcomes. The outer ring holds everything else: the behavior of people you hire, comments on the internet, clients who join your program and find a reason to be mad at you. Every single thing I feared lived in that outer ring, which means no amount of vigilance was ever going to prevent it.
The growth all happens in the center circle. Your energy, your effort, your next move.
So, what would you do if you were ten percent less scared?
Doing it scared looks tangible and specific. It looks like scaling the campaign that’s working even though your body remembers the last time ads went sideways. Posting the video. Putting your name on your framework. Owning your expertise even without the certification you think you need, because helping people rarely requires the credential your fear insists on.
You don’t need to be less afraid before you make the next move, and you don’t need to know exactly how it turns out. You just have to make the next slightly bigger move. Start tiny, show up a little bit bigger than your fear wants you to, and let yourself get a little uncomfortable.
So answer the question honestly. What would you do this week if you were just a little less scared?
Now go do some version of that.
This post is based on an episode of the Start Tiny Show. Listen to the full episode wherever you get your podcasts, and if it resonated, send me a DM and tell me what you’re doing scared this week.
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The question every expert is asking right now
Allie has been hearing the same question on strategy calls, in masterminds, and in DMs: “If AI can teach everything I know for free, how do I keep making money?”
She opens with a story from her friend Colin Boyd, who ran a five-day challenge and watched attendees upload the transcripts to AI, build their own custom GPT from his framework, and decide they no longer needed his $3,000 program. The gate around expertise is gone.
The honest spiral
Allie gets real about her own crisis of confidence over the past year. Ads are more expensive across every industry. Meta’s Andromeda update changed how ads run entirely. Big names are shutting down programs and pivoting. Courses that deliver only information are in trouble.
But the data tells a different story than the doom does: buyers are still spending, arguably more eagerly than before. What changed is what they’re buying.
The 4 things people still pay for
1. Tools that do the work (tiny SaaS) Buyers used to pay to learn how. Now they pay for done. Allie shares two client examples:
- A headhunting expert with 20 years of experience had a multi-module course on writing job ads that had stopped selling. They rebuilt it as a micro app: answer a few questions, and her framework produces your finished job ad. The quick win went from “watch these videos” to “here is your completed job ad.”
- Another client had a revenue projection spreadsheet buried inside a mid-ticket course. With AI, that spreadsheet became an interactive calculator sold as a front-end product, backed by a creator walkthrough video so the expertise stays visible.
You can now be a software builder with the help of AI. These interactive front-end products are selling like crazy.
2. Personalized feedback and judgment AI gives you general best practices. It averages everything on the internet, which is exactly why AI copy has no rhythm. What it can’t do is look at YOUR specific offer with 15 years of pattern recognition and say “here’s what’s wrong and here’s what I’ve seen work in your niche.”
Allie shares what she keeps hearing on her 20-minute calls: “I just want your blessing. I just want the green light.” That demand for expert judgment is an offer waiting to be built. Audits that used to take hours of manual work can now be systematized and sold at low ticket prices, and buyers love them.
3. Speed and certainty People pay to skip the figuring-out stage. Finished assets, plug-and-play systems, decisions made for them, proof behind it all. Allie shares meeting Leah Gervais at Social Media Marketing World, whose best sellers are behind-the-scenes PDF breakdowns of her own launches with Loom walkthroughs. Buyers want the tea on what’s actually working inside other businesses, and AI can’t tell them why one email made $80K and another flopped.
4. Tangible hope Building on the last episode about selling hope: when someone plugs their numbers into an interactive calculator and sees what’s possible for THEM, that sells possibility. A personal, specific outcome beats any mini course.
Your homework this week
Look at your current offer and ask one question: does this do the work, or does it just describe the work? If every module, template, and bonus only teaches, it’s competing with free.
Then take your single best framework and sketch one way to make it interactive: a calculator, an answer generator, a quiz that outputs a personalized plan, an app that takes inputs and hands back a finished asset. You already own the IP. You’re repackaging it, and you can get it done in hours instead of months with a dev team.
The opportunity nobody’s talking about
There are vibe coders building incredible tools right now who have no idea how to market them. If you’re not comfortable building with AI yet, partner with a builder. Their tool plus your audience and expertise is a front-end offer that feeds your coaching world.
Small creators can move faster than anyone. You’re one tiny tool away from a new revenue stream.
Resources mentioned:
- Allie’s product naming tool
- The Offer Suite Wheel
(Both updated for 2026!)
Join Allie Inside Tiny Offer® HQ
If you’re building a business around your expertise, come hang out inside the Start Tiny HQ community. Start with a 7-day free trial, then it’s just $3/month for access to Allie’s courses, the community, and two live workshops with Allie on Zoom every month.
Want more hands-on support? The $287/month level adds weekly Zoom coaching calls with Allie plus weekly copy coaching calls with the copywriter on her team. That’s two to three live coaching calls every week.
Connect with Allie
- Coaching and 1:1 Strategy: https://tinyoffer.com/coaching/
New episodes of The Start Tiny Show drop weekly. If this episode gave you a lightbulb moment, share it with a business friend who’s been watering down their copy.
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What Your Buyers Are Actually Paying For
The Start Tiny Show with Allie Bjerk
Episode Description
For years, a little voice in the back of Allie’s head whispered that she was “just selling hope.” That online business dreams, freedom, and money while you sleep were promises no ethical marketer should make. Then she went back and read hundreds of testimonials and found the same phrase over and over: you gave me hope.
In this episode, Allie unpacks why hope is one of the most honest things you can sell, the difference between real hope and false hope, and a dead-simple filter (she calls it the hope box) that will change how you write every headline, ad, and offer from here on out. If you’ve ever watered down your copy because a bold promise felt icky, this one’s for you.
What You’ll Learn
- Why “sell the transformation” freezes most business owners, and the one-sentence question that works instead
- The real line between selling hope and selling false hope (hint: it comes down to the vehicle behind the promise)
- Why hedging and qualifiers make your marketing weaker without protecting anyone
- How to lead with hope and tuck the work inside your offer, in that order
- The “hope box” filter to run every offer, headline, and ad through
- The responsibility that comes with selling hope boldly: over-delivering on the path
Episode Highlights
[00:00] The guilt spiral: “Am I just a hope dealer?” Allie shares the voice that haunted her every time she reread her own sales pages, ads, and launch emails.
[01:54] The testimonial pattern that changed everything. Hundreds of clients kept writing some version of the same sentence: “You showed me it was possible.”
[02:49] A walk in San Diego with Tara Zirker, who told Allie that watching her collect her 2 Comma Club Award as a mom with little kids was the moment she decided her own business was possible.
[05:10] Where the guilt started. After $7M+ in revenue driven by paid ads, Allie internalized the belief that painting a picture of someone’s better future was manipulative, and started shrinking her promises until they felt “safe.”
[06:16] The truth about hope: your buyers show up already carrying it. The mom scrolling at midnight, the burned-out corporate employee Googling “how to start an online business.” The only question is whether your message meets that hope or ignores it.
[06:39] Michelle Terpstra’s Trader Joe’s parking lot story, and why watered-down copy never makes anyone cry tears of relief.
[08:14] The mastermind leader who stood in front of 50 paying clients and told them most of them would never make it, and the vow Allie made in that room.
[10:08] Allie’s own buying behavior this year: a health coach, a leadership coach, a nervous system program. Every single purchase was a purchase of hope.
[12:20] The distinction that matters: false hope is a promise with no vehicle behind it. A proven framework, method, or system makes illustrating the result a service. Hiding it leaves people alone with the dream and no map.
[14:15] Coaching breakthrough inside the Accelerator: a homeschooling client who can’t promise “50% improvement in three weeks” because she works with children, family systems, and emotions. The reframe that gave her goosebumps.
[15:27] One-sentence hope statements in action: sales closers, elite athletes, homeschooling parents, and Allie’s own buyers (“hoping an online business can fund the life they actually want”).
[16:41] The hope box filter, and the trap almost everyone falls into: building offers that sell work (set up your analytics, learn the framework) when nobody wakes up hoping to do setup.
[17:21] The upgrade to Allie’s long-standing “sell the easy button, save them time” rule: save them time AND check the hope box.
[18:40] The formula: illustrate the hope, deliver the work, in that order.
[19:02] Selling hope with integrity. If someone buys the hope and you hand them fluff, that’s when it becomes sleazy. Bold hope requires over-delivering on the path.
Quotable Moments
“What is the hope that my audience is carrying? Can I say that in one sentence? That’s how simple it gets.”
“False hope is a promise with no vehicle behind it.”
“Illustrate the hope, deliver the work, and do it in that order.”
“You are allowed to sell hope. And if you have a real path behind it, you are obligated to share it.”
Your Homework This Week
- Mine your own proof. Read your testimonials, DMs, and thank-you emails. Highlight every sentence about possibility, belief, or hope. That language is gold. Weave it into your headlines, copy, ads, and offers.
- Draft your one-sentence hope statement. “My people are hoping ______.” If you can’t fill in that blank, you’ve found your real messaging problem, and no amount of funnel tweaking will fix it.
- Audit your front end. Look at your current offer, headline, or best ad and ask honestly: does this check the hope box, or does it sell work? If it sells work, rewrite the front of it to lead with hope.
Join Allie Inside Start Tiny HQ
If you’re building a business around your expertise, come hang out inside the Start Tiny HQ community. Start with a 7-day free trial, then it’s just $3/month for access to Allie’s courses, the community, and two live workshops with Allie on Zoom every month.
Want more hands-on support? The $287/month level adds weekly Zoom coaching calls with Allie plus weekly copy coaching calls with the copywriter on her team. That’s two to three live coaching calls every week.
Connect with Allie
- Website: alliebjerk.com
- Community: Start Tiny HQ
- Learn the method: Tiny Offer® Lab
New episodes of The Start Tiny Show drop weekly. If this episode gave you a lightbulb moment, share it with a business friend who’s been watering down their copy.
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Why Context is the Secret Sauce in Digital Marketing, Coaching, and Selling Digital Products
What’s up, everyone! Welcome back to another conversation where we dive into the stuff that really matters in marketing. Today, I want to share something that completely changed how I approach everything—from marketing campaigns to sales, even how I talk to people. And it all boils down to one word: context.
You’ve probably heard me say it before—because I say it a lot. But once I break it down, you’ll see why it’s a total game-changer. Context is the thing that ties everything together. Without it, even the best strategies fall flat.What is Context, Anyway?
Context is basically the environment or circumstances that surround an event or message. In marketing, it’s everything. It’s not just what you’re saying, but when, where, and who you’re saying it to. Context is why some marketing campaigns take off and others fall flat.
For example, if you’re a coach selling a tiny offer like “Ditch the Diet” to someone recovering from a health scare—where strict dietary rules were necessary—that message could come off as super insensitive. But if you’re pitching it to someone who’s tired of diet culture, it’s going to hit just right. That’s the power of context.Why Context is a Game-Changer
Let me take you back to a conversation I had with one of my team members. She pointed out something I hadn’t really noticed before. She said, “Allie, everything you do comes back to context.” And I realized, yeah, it totally does. I ask for the context on pretty much everything—sales questions, marketing strategies, you name it. Why? Because without understanding the context, you’re just guessing.
It’s the same with your digital marketing. If you’re not taking into account where your audience is right now—what’s going on in their lives or their business—you’re going to miss the mark.The Role of Context in Growing Your Personal Brand
Building a personal brand is about being authentic, right? But if your messaging doesn’t match the context of where your audience is, it’s not going to connect.
For instance, let’s say you’re coaching beginners who are still trying to figure out what they want to sell. Pushing them toward advanced strategies like tiny offers isn’t going to work. They need to know what they’re passionate about, what they’re good at, and how to turn that into something they can sell before they’re ready for that next step.
That’s why I created my free course, “Sell What You Know”—to help people who are still figuring out what they want to do. Because here’s the thing: without context, even the best strategies don’t make sense.How Context Impacts Your Digital Marketing Campaigns
When it comes to marketing, context is everything. Even if you have killer copy, if the context is off, it won’t resonate.
Take this for example—if you’re launching a $27 tiny offer to a high-level business owner who’s running a multimillion-dollar company, it’s probably not going to land. That’s because the context is wrong. Someone at that level isn’t looking for plug-and-play templates—they need strategy, they need someone who understands their bigger picture. They don’t want to waste time, they want results.
On the flip side, if you’re speaking to someone just starting out, trying to figure out how to make their first dollar online, you need to provide support, guidance, and empathy. The context totally changes based on who you’re talking to.Timing, Platform, and Mindset: The Big Three of Context
There are three key things to consider when you’re thinking about context in your marketing: timing, platform, and audience mindset.
1. Timing: Get it Right
Timing is everything. If you’re selling a productivity course in December when people are in holiday mode, it’s going to flop. But if you launch that same course in January when everyone’s setting goals? It’s going to hit hard.
2. Platform: Meet People Where They Are
Different platforms come with different contexts. What works on Instagram might not fly on LinkedIn. You’ve got to adjust your message for the platform where your audience is hanging out.
For example:- On Instagram, people want quick, visual content. Show behind-the-scenes stuff, share stories.
- On LinkedIn, focus on more professional insights and case studies.
- In email, you can go deeper and really connect with your audience on a personal level.
3. Audience Mindset: Know Where They’re At
You’ve got to understand what’s going on in your audience’s heads. Are they feeling overwhelmed? Stuck? Ready to take on the world? Your messaging needs to match their mindset.
If you’re talking to someone who’s just getting started, they need encouragement and support. But if you’re speaking to someone who’s running a six-figure business, they need strategic insights and next-level tactics.Real-Life Marketing Missteps: When Context Goes Wrong
Context isn’t just theoretical. It’s super easy to get it wrong, even for big brands. Remember Peloton’s holiday ad from 2019? They wanted to show a fitness journey, but the context made it look like the husband was giving his wife a Peloton because she needed to lose weight. Ouch. The backlash was huge, and Peloton’s stock price took a nosedive.
Then there was Burger King’s tweet that said, “Women belong in the kitchen.” Yeah, they meant to highlight women in leadership roles in the restaurant industry, but the context was totally off, and people weren’t having it.
These examples show how important it is to get the context right in your campaigns, whether you’re running a tiny offer, launching a new course, or growing your personal brand.Using Context to Crush It in Digital Marketing
Ready to use context like a pro? Here’s how you can start applying it in your business:
- Know Your Audience’s Journey: Get clear on where your audience is. Are they beginners? Are they scaling their businesses? Your messaging has to meet them where they are.
- Adjust for Timing: Align your launches with what’s happening in your audience’s world. If people are focused on goal setting in January, that’s the time to launch your productivity or business coaching offers.
- Stay Aware of Cultural Context: Keep an eye on trends and societal movements. If something is happening in the world, like a big cultural shift, make sure your messaging fits the moment.
Wrap-Up: Context is Everything
Before you send out that email or hit publish on your next post, ask yourself: What’s the context here? Who am I talking to? What’s their mindset? What’s happening in their world?
Context is the secret sauce that makes your marketing messages land the way you want them to. Whether you’re growing your personal brand, selling digital products, or coaching clients, understanding the environment, the timing, and the mindset of your audience is what’s going to make your message resonate.
So, next time you’re working on a campaign or launching a product, don’t just think about the what—think about the context. That’s where the magic happens.
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Join us in this inspiring episode of the Start Tiny Show as we chat with the remarkable Lynz Crichton, a musician and songwriter who has transformed her career through the Tiny Offer® method. Lynz shares her incredible journey, from struggling with sales funnels to achieving significant success with the support of the Tiny Offer® Accelerator program. Listen in as Lynz explains how she navigated the challenges of creating effective sales funnels without being a copywriting expert and how this method has proven to be versatile across various niches, including music and astrology.
Explore Lynz Crichton’s evolution from a musician to a mentor for independent artists in the “Musician to Educator” chapter. Lynz passionately discusses the importance of understanding the business side of a musical career and the hurdles musicians face in monetizing their talents. A pivotal moment came in March 2020 when a YouTube video about live streaming for musicians gained traction, leading to a successful course and the need for more accessible offerings. This conversation underscores the necessity for adaptable strategies in the ever-changing music industry.
In the “360 Content Calendar & Sales Strategy” and “Pathways to Value and Growth” chapters, we delve into the creation of a successful Tiny Offer® for musicians, including market research, content calendar development, and the excitement of building a second funnel. We also explore integrating coaching calls into an automated business model, balancing personal engagement with efficiency, and experimenting with pricing strategies. By focusing on creating value-centered sales funnels and leveraging targeted ads, Lynz highlights how musicians can boost visibility and sales, proving that with the right guidance and determination, success is attainable.
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In this episode I take you behind the scenes of a significant decision in my business journey—stepping back from participating in masterminds. I dive into the mindset shifts that led me to this choice, sharing insights from my own experiences in various business communities.
I explore the reasons why many entrepreneurs, including myself, join masterminds for external validation rather than aligning with their true goals. From the desire for recognition to the pitfalls of shiny object syndrome, I discuss how these factors can lead to unnecessary detours in your business.
Join me as I recount a pivotal moment on stage where I realized I was in the wrong room, going through the liberating experience of finding supportive peer networks and the value of tactical programs highlighting the importance of being in environments that truly resonate with your mission. These programs foster self-sufficiency and practical skills, unlike some masterminds that may leave you feeling inadequate.
If you agree on the lessons I’ve learned, the value of focusing on what already works, and the importance of choosing the right support for your business growth, feel free to book a call with our team now![/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
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Join me on the Start Tiny Podcast as we explore the art of creating irresistible tiny offers that captivate cold traffic and drive substantial business growth. Reflecting on my own journey with a $27 tiny offer that generated over $5 million in revenue, we discuss how to identify and reveal your unique “magician’s trick”—the special approach that sets your business apart. Through a real-life strategy call with a client, you’ll discover how to brainstorm and select tiny offer ideas that capture the attention of potential customers, leveraging innovative strategies and unique positioning to stand out in your industry.
In this episode, we also highlight the importance of uncovering your unique selling proposition (USP) and how industry leaders like Amy Porterfield, Stu McLaren, and Russell Brunson have mastered this art. By sharing personal anecdotes and success stories, I emphasize how simplicity and unique methodologies can lead to substantial business growth. Learn how effective copywriting and the “big domino” belief can convince potential customers of your value, leading them to invest in your offerings. No matter your niche, this episode is packed with actionable insights to help you design tiny offers that resonate with your audience and drive success.
(And I remembered the name of the show I referenced…. TED LASSO!! DUH, ALLIE! BELIEVE!)
Ready to open your own bag of tricks? Book a call with our team now!
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Welcome to another inspiring episode of the Start Tiny Podcast! Join me, Allie Bjerk, as I share my journey of overcoming limiting beliefs and generating millions in sales from a single webinar. Learn how ignoring self-doubt played a crucial role in my success and discover unique methods to find inspiration and maintain high energy, such as combining walks with guided meditations. We also explore the concept of creating feelings of abundance without needing physical items, and how this mindset can foster creativity and problem-solving in your business.
In this episode, we also tackle the challenge of overcoming resistance in business strategy by embracing authenticity and consistency. Hear personal stories of pushing beyond self-doubt, including my experience launching a $27 tiny offer that grew into $600,000 in a few months, and later hosting a successful $5,000 group coaching program. By focusing on what can be let go and adopting a more genuine approach, you’ll learn how to significantly improve your strategies and achieve remarkable results. Tune in for practical insights and motivational stories to help you break through barriers and achieve a more fulfilled and successful business life.
Ready to take your business to the next level? Book a call with me now!
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Listen in as I unpack the game-changing concept of visibility for online coaches and the transformative power it holds in scaling your business. Grappling with the enigma of being ‘seen’ on social media, I lay out a strategic blueprint for activities that can amplify your presence, ranging from engaging stories and dynamic reels to impactful guest appearances. I share personal anecdotes from my journey, where value posts in Facebook groups became a beacon, drawing potential clients to discover my services. This episode is an invitation to commit to showing up daily, fostering the know, like, and trust factor that converts followers into loyal customers.
Join me as we navigate the intricate landscape of brand visibility through thoughtful content creation. I reveal the essence of starting with a ‘Tiny Offer’ and the power of building an organic audience that can sustain and grow your business. By pulling back the curtain on my own strategies, I inspire you to engage consistently with your audience, start conversations, and harness the strength of direct messaging. Moreover, we address the potential pitfalls of over-reliance on a single platform and the importance of adaptability in your business approach.
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Join us on this insightful journey through the multifaceted world of entrepreneurship, as I, Allie Bjerk, along with my special guest Justine Lackey from the Tiny Offer Accelerator Group Coaching Program, explore the tenacity required for entrepreneurial success. Justine shares her story of extensive experience in business and the pivotal role of coaching in achieving goals is just a glimpse of the valuable lessons she imparts in this conversation.
Listen closely as we unfold her narrative as a pioneering bookkeeping entrepreneur who founded Good Cents Management, one of the first virtual bookkeeping firms in America. You’ll hear about the transition from hands-on freelancing to building a sellable online business, the strategic moves made before selling the company, and the launch of a mentorship program that educates on the business side of bookkeeping. We’ll also explore the importance of respecting financial numbers, empowering entrepreneurs, and the crucial impact that structured planning has on business success.
Hear firsthand about the power of systems in ensuring consistent quality control and problem-solving within a team, as discussed through the implementation of the Entrepreneurial Operating System (EOS). We delve into the significance of systems not only for internal operations but also in enhancing business valuation. Moreover, I share personal experiences from contemplating business sale strategies to establishing a lucrative info sales side business. This episode is a must-listen for anyone looking to build a robust entrepreneurial path, launch tiny offers effectively, and achieve business growth with the support of a team that champions your goals.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
