-
[fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” border_position=”all” spacing=”yes” background_repeat=”no-repeat” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” hover_type=”none” min_height=”” link=”” background_blend_mode=”overlay” first=”true”][fusion_text]
What Makes a Great Tiny Offer?
A great tiny offer is a powerful tool that can drive leads and sales for your business. It is not just a one-time creation, but a living and breathing product that requires ongoing management and optimization. The key to a successful tiny offer is understanding what your target audience wants and needs and designing something that excites them and provides immediate results.
To create a great tiny offer, you need to do thorough research to understand what your audience is asking for. This will help you design an offer that they will be eager to buy. It should be valuable enough to attract people who have never heard of you before and make them feel that it will have a significant impact on their lives or businesses.
It is important to have a clear vision of your ultimate business and not be afraid to take action. Avoid falling into the trap of constantly chasing new ideas and opportunities. Instead, focus on testing one thing at a time and learning from the results.
A tiny offer can take various forms, such as a paid challenge, workshop, or a small service. It should serve as an appetizer for your larger products or services, providing a taste of what you have to offer. Starting with a non-automated approach, such as participating in Facebook group threads, can help you grow your email list and reach more of your ideal customers.
Creating a great tiny offer involves brainstorming the problems and struggles your target audience faces. This will help you come up with ideas that address their needs and interests. Articulate the problem and the payoff of your offer, and clearly describe what it includes.
Tiny Products:
Examples of tiny products include calendars, templates or swipe files, recipe guides, eBooks, Asana templates, Trello or notion boards, planners or worksheets, meditations or audios, calculators, comparison guides, and handbooks. These products are typically sold for $50 or less and provide immediate value to the buyer.
Tiny Workshops:
Tiny workshops are a type of tiny offer that can be a valuable tool for growing your business. They are live or pre-recorded training sessions that teach people how to do one specific thing or solve a specific problem in under 90 minutes. These workshops should be quick and easy to deliver, and you shouldn’t spend more than a few hours creating the slides or content. The goal is to get your audience into action and momentum, showing them that it’s not as hard as they may have thought. Tiny workshops can be offered for free initially to attract participants and gather feedback, and then evolve into a paid offering with additional bonuses or digital products. They provide an opportunity to engage with your audience, understand their needs, and potentially develop high-ticket offers based on their feedback.
Tiny Services:
Tiny services are a type of tiny offer that provide a done-for-you or done-with-you service to customers. These services typically cost $50 or less and can be delivered in less than 90 minutes. Examples of tiny services include consultations, audits, assessments, reviews, or feedback sessions. For instance, a car seat confidence boost service could involve a 25-minute consultation where the expert assesses the installation of the car seat and provides guidance. Tiny services offer a way to directly work with customers and provide immediate value.
Examples of tiny products include calendars, templates or swipe files, recipe guides, eBooks, asana, Trello or notion boards, planners or worksheets, meditations or audios, calculators, comparison guides, and handbooks. These products are typically sold for $50 or less and provide immediate value to the buyer.
—-
You can also use Tiny Offers to feed your membership or higher ticket products.
Membership Ascension:
To grow a tiny offer into a membership, you can follow a strategic approach. One way is to focus on building your audience by leveraging other people’s audiences (OPA). This can be done through buying shoutouts on Instagram, sharing in Facebook groups, being a guest on podcasts, or partnering with mentors or friends who have email lists. By reaching out to new audiences, you can attract more buyers for your tiny offer.
Once you have a solid customer base from your tiny offer, you can start introducing the idea of membership. Some customers may express interest in working with you more or ask for additional offerings. This is an opportunity to upsell them into a membership program where they can access more exclusive content, ongoing support, and new monthly tiny offers.
By consistently launching new tiny offers and adding them to the membership, you create a recurring revenue stream. This approach allows you to provide value to your members on an ongoing basis and keep them engaged. It’s important to focus on building the membership gradually and not overwhelm yourself with too many tasks at once. By prioritizing your goals and focusing on one step at a time, you can successfully grow a tiny offer into a membership program.
High-Ticket Ascension:
To get tiny offer buyers into a high ticket program, it is important to nurture them and build trust after their initial purchase. This can be done by providing valuable content through blog posts, videos, podcasts, and email sequences. By engaging with them and showcasing your expertise, you can create a desire for further learning and transformation. Inviting them to live events, such as workshops, challenge series, or webinars, can help deepen the connection and build anticipation. After establishing trust and delivering value, you can then present the opportunity to join a high ticket program. If they don’t opt for the high ticket offer, you can downsell them into a membership program, offering different tiers of membership to cater to their needs and preferences. The goal is to create a continuous flow of engagement and offers, gradually moving them up the value ladder.
In conclusion, a great tiny offer is one that resonates with your target audience, provides immediate value, and serves as a stepping stone toward your larger products or services. By understanding your audience’s needs and taking action, you can create a compelling offer that drives leads and sales for your business.
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
-
[fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” flex_wrap=”wrap” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” pattern_bg=”none” pattern_bg_style=”default” pattern_bg_opacity=”100″ pattern_bg_blend_mode=”normal” mask_bg=”none” mask_bg_style=”default” mask_bg_opacity=”100″ mask_bg_transform=”left” mask_bg_blend_mode=”normal” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”avada” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” min_height=”” link=”” first=”true”][fusion_code]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[/fusion_code][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]
Prepare yourself for an unforgettable journey on The Decision Maker Show with Allie Bjerk. This episode is an absolute must-listen, as we unravel Valerie’s inspiring story, a Tiny Offer success story, despite many trials and tribulations.
We talk about choosing a niche, overcoming challenges, listening to your audiences, and more.
Don’t miss this episode. It’s not just a journey; it’s an education, a masterclass in the art of persistence and achieving success against all odds.
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
-
Back in September 2020, I read a book about “releasing blocks” and becoming the best, most ideal version of yourself — the version that lives in your deepest desires.
I’ve always wanted to be an author.
I have vivid memories of being in our old wood-paneled family minivan on cross-country road trips as an elementary school-aged kiddo and writing and illustrating on my folded pieces of construction paper, telling my family I wanted to be Dr. Suess when I grew up. Why Dr. Suess? No idea. But in the early 1990s, he apparently was my picture of success. (I was much less aware in the 90s.)
The love of writing and the idea of becoming an author never left me, so when I read this particular “release your blocks” book back in September 2020, one of the suggestions was to start seeing yourself as the person who does the things that you want to accomplish by taking actions that align with becoming that person… like changing your email signature to say “best-selling author”, even if your book isn’t even in process (yet).
So I did it.
For almost three years, my email signature has said “author”.
I run a pretty cash-heavy topline business (that’s a story for a different day) — and so far I’ve invested over $110,000 in hiring author coaches, ghostwriters, and PR agencies to get a book out into the world.
And yet, there is one thing to which I didn’t actually commit (at least not until I made a decision two days ago) and that is writing publicly… and hitting publish daily.
I already write in my journal every day (and have for years), but I’ve never shared it anywhere else.
So here I am, with my proverbial hat in my hands.
If I REALLY want to become a published author, I’ve got to publish HERE first.
I listened to the book “Become Your Future Self Now” a couple of days ago, and one of the things the author Benjamin Hardy wrote is that when he decided to become a writer… he started WRITING.
Mind-blowing, isn’t it?
I can’t HIRE my way into building a career like the authors I admire, but I can pull myself up by my bootstraps and do the thing I’ve always wanted to do — write.
Publish. Daily. And imperfectly.
That’s my mantra for 2023. #dothework
-
A word, dear readers,
I had a moment last Friday morning where I was reminded of the greatest gift my business has provided for my life and for the life of my children… the freedom of choice and the freedom of having a weekly schedule that was totally open.
Last Friday, I was visiting a beach in Duluth, MN, located right on Lake Superior. It’s about as close to an ocean as I can get around here. Looking out over the water, there are no shores in sight. And it totally refreshed my WHY.
Two years ago, on that same beach, I sat with my kids and watched my phone ping (out of the corner of my eye… I was being attentive to my kids, I swear, don’t come for me) with Tiny Offer sales and Stripe notifications, and I had the realization that life would never be the same.
I’d cracked some code that shifted my beliefs about making money. And some doubt of worthiness and “will this even work” or “is this possible for me” had begun to melt away.
I could make money with my brain. My investments could make fast returns, that I could re-invest or take as owners’ draws.
My time per hour would never hold an exact dollar amount again.
I’ve heard it said “If You Want Something Done, Ask a Busy Person To Do It”, because we will always find a way.
People ask me all the time, “How do you get it all done?”, “How are you so productive?” and “So visible all the time.” And truth be told, it’s only a matter of efficiency and systems.
I’m NOT that busy. This summer, I’m pretty much only working Tuesdays and Wednesdays.
I’ve just built funnels and automations to make it look like I am. I’ve identified my big domino and hip-checked it into even bigger dominos. I invest money into ads, visibility and team members, because I’ve realized how much I value being intentional with how I spend my time.
(And sometimes, I hide behind my funnels – which is dangerous for a business in a different way… BUT is a story for a different day.)
Here are some recommendations if you’re trying to figure out where to start:
- Pick one source of traffic and one ideal client. Try to actually connect with them as a human – compliment them, ask them questions about themselves and work towards creating a mutual interest. (But not in an annoying, over-the-top way that is obvious to them… ask me how I know about that.) 🤨🥴
- Start with organic traffic. “Organic” can be considered anything you do for marketing that only costs you your time, and not your money. So anytime you write a blog, record a podcast, or post on social media (without boosting it!), that would be considered organic marketing and would lead to organic growth. Paid media is any type of marketing for which you’ve taken out your credit card to set up.
- Test out different types of messaging to see what sticks.
And my recommendations when you’re looking to scale your business:
- Study the crap out of your profit and loss statements. Cut the excess fat relentlessly.
- Get really familiar with how much it costs to attain a lead, and how that compares to your average customer lifetime value.
- Hire a team to support you and don’t feel like you have to solve your problems all on your own. Trust them and ask them for constructive criticism, even when it’s hard to hear. (Ahem, visionaries gon’ vision.)
- Read business books from other industries or biographies of successful entrepreneurs. It can be so inspiring.*
- Invest your money and check on it daily to stay inspired on working towards your goals.*
(**Though I guess some of these could apply to starting, too.)
Other tips for effective and efficient human-ing:- Get enough sleep. (Telling myself this one, too.)
- Move your body daily.
- Eat whole, healthy foods that actually nourish your body and make you feel confident. I’ve lost ten of my Covid pounds in the last few weeks from shifting my nutrition alone and counting my macros.
- Cut out sugar and alcohol.
- Establish routines that eliminate decision fatigue – entrepreneurs have enough ideas to consider.
- Be okay with taking the scenic route towards success. I’ve had the realization that I could look more successful on paper if I worked 60 hours a week and hired someone else to watch my kids full-time. Sure. But that’s not my journey. Not right now. And sometimes that means I take it day by day to assess and revisit my goals, priorities, and intentions.
(And truth be told, some days… that means reminding myself to keep going for just one. more. day. Telling myself that today is NOT the day that I will quit.)
Our main freedom as entrepreneurs is choosing our thoughts and aligning our focus. It’s remembering that where our energy goes, our attention flows. There’s a reason you trip up the stairs, spill coffee and wash a diaper with the laundry all on the same day. Just like there’s a reason that the sun shines, your favorite package gets delivered and you have a good hair day all at the same time. We get what we expect to get and we create the reality that we believe we’re worthy of having.
Remember that. <3
====
This isn’t meant to be a sales post, but there is something else I’d like to say.
If you’re here, you’re likely living in a country that is blessed with safety and freedom or you’re building a business that’s focused on being your own boss so you can do whatever, whenever.
Politics aside, because I won’t write about politics, like ever, there is a cause that I feel called to support. Afghanistan women are facing violence and so much uncertainty. I journaled this morning about feeling so helpless against all of the evil in the world. I wrote “There’s literally nothing I can do other than share love and to raise kind humans.”, but I realized those aren’t my only options.
All of the proceeds from any sales made at shop.tinyoffer.com this week will be donated to Women for Women, International.
In the past, I’ve donated to O.U.R., Feeding America, Malala Fund and National Urban League – so moving forward, I plan on donating ALL of the net revenue of any of my templates, workbooks and bundle sales from shop.tinyoffer.com to a non-profit organization on a rotating basis because that IS something I can do – something that we can do.
Talk soon,
Allie -
Like this episode? You’ll love our FREE masterclass!
Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- Why you shouldn’t write your sales page in order from the top to the bottom
- Where you should start to get rid of writer’s block
- How working in a specific order will make it easier to write your copy
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
To enter our monthly giveaway visit: tinyoffer.com/podcast-contest
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life!
-
Like this episode? You’ll love our FREE masterclass!
Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- What I think about memberships
- Whether they work well as a front end funnel
- Where a Tiny Offer fits inside of a membership funnel
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
To enter our monthly giveaway visit: tinyoffer.com/podcast-contest
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life! -
Like this episode? You’ll love our FREE masterclass!
Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- The psychology of persuasion
- 7 key factors that make a huge impact on people buying from you
- How to ethically sell using buying psychology
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
To enter our monthly giveaway visit: tinyoffer.com/podcast-contest
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life! -
Like this episode? You’ll love our FREE masterclass!
Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- The real reason to offer bonuses with your offer
- How to pick the RIGHT bonuses
- Why the right offer including the right bonuses is more effective and can increase your conversion rate
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
To enter our monthly giveaway visit: tinyoffer.com/podcast-contest
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life! -
Like this episode? You’ll love our FREE masterclass!
Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- What indecision feels like and why it drains your energy
- The power that happens when you make a decision
- Why you need to choose what your ‘hard’ things are (and what I mean by this)
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
To enter our monthly giveaway visit: tinyoffer.com/podcast-contest
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life! -
Like this episode? You’ll love our FREE masterclass!
Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- What Impostor Syndrome feels like
- When it shows up
- Where it really comes from
- How to overcome it
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
To enter our monthly giveaway visit: tinyoffer.com/podcast-contest
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life!
