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LIKE THIS EPISODE? YOU’LL LOVE OUR FREE MASTERCLASS!
Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- How to know if something is a good idea or not
- Where shiny object syndrome comes from
- Why failure is important to your success
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
To enter our monthly giveaway visit: tinyoffer.com/podcast-contest.
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life!
-
LIKE THIS EPISODE? YOU’LL LOVE OUR FREE MASTERCLASS!
Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- The 3 pillars that helped me grow my business to $2.5 million in the last 18 months alone by using what I call a tiny offer
- How to create long-term relationships with your customers
- Why I only work 15-20 hours a week and have the time, energy & money to live a truly rich life as the CEO of a 7-figure business
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life!
-
LIKE THIS EPISODE? YOU’LL LOVE OUR FREE MASTERCLASS!
Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- How I took time for myself to let my mind wander, get creative, and recharge
- Why I unsubscribed from emails and stopped scrolling social media when I was serious about focusing on creating the business I had been dreaming about
- The ways we play small how it discounts our dreams
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life!
-
LIKE THIS EPISODE? YOU’LL LOVE OUR FREE MASTERCLASS!
Welcome to The Rich Life Reframe where I’ll share actionable, 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- What held me back from coaching earlier in my journey
- How I took baby steps and eased into coaching
- The real reason you must take action, launch your offer, ask for the sale — regardless of the outcome
Thanks for listening to the The Rich Life Reframe Podcast! Check out the show notes for this episode and all past episodes at tinyoffer.com If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life!
-
LIKE THIS EPISODE? YOU’LL LOVE OUR FREE MASTERCLASS!
Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- Why it irks me when people say, “You have the same 24 hours a days as such-and-such celebrity.”
- What you’re REALLY saying when you say, “I don’t have time.”
- How to get honest about where you’re spending your time and how to make small changes
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life!
-
LIKE THIS EPISODE? YOU’LL LOVE OUR FREE MASTERCLASS!
Welcome to my re-launched podcast — The Rich Life Reframe where I’ll share actionable, 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this special intro episode, I’ll share:
- What happened with the Prosperity Lab podcast and how I’m fitting the podcast into my daily mom life
- My intentions for the new podcast and what the “rich life” really means
- Plus, how to enter to win one of my programs
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life!
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What does it take to stand out among the swarm of competition in the digital course market?
Seems like everyone, and their mom and cousin, has an online course these days. And because e-learning is projected to exceed $375 billion by 2026, and with COVID pushing more in-person classes online, I don’t expect the influx of new course creators to slow down.
If the newbies weren’t enough competition, there are the big names who’ve been in the game for years and are still clocking in with 6- and 7-figure launches. It’s enough to make you wonder if you can ever get any real traction in the market.
While there are a million and one strategies for creating and selling your online courses, I’m here to tell you about the one thing you might be overlooking: surprising and delighting your customers AFTER the sale.
What Is “Surprise and Delight”?
So, what do I mean by surprise and delight? That’s all of those awesome, valuable bonuses you packed into your online course, right?
Not exactly. I do love my bonuses (who doesn’t), but bonuses ideally serve another purpose in selling your course — overcoming objections. Each bonus should address a specific buying objection.
Example objection: “I don’t have time to implement what I learn.”
Example bonus: “The Decision-Making Tool That Saves You Two Hours a Day”
Please keep your objection-wrangling bonuses, but don’t miss the chance to continue the good will after the purchase.
Most course creators simply overlook the chance to surprise and delight at this stage. After all, the sale is made.
This is a huge mistake. Instead of building brand loyalty and trust, and making your buyer a superfan for life, you’re delivering exactly what was promised, and nothing more, which is pretty much what everyone expects. (Or worse, you drop out of their inbox until the next time you have something to sell.)
“But wait, Allie, shouldn’t I meet their expectations?”
My reply: Why just meet their expectations when you can consistently EXCEED them?
To surprise and delight means exceeding your customer’s expectations after the sale.
Why It Works
Think about the last time you made a mid- to high-ticket purchase. Maybe it was a $3,000 online program, or a sofa, or even a house.
How EXCITING was it to be courted, to imagine all of the wonderful things that would be possible AFTER you got your hands on the item, to make the decision to BUY what you want?
Then what happens?
Usually a giant let-down. You WANTED the program, sofa, or house. You got it. Now what? Was it everything you expected? Did you make a mistake?
Ah, good old buyer’s remorse.
A few actions you can take as a course or digital product creator to proactively combat buyer’s remorse:
- Target the right audience and offer a specific solution. Otherwise, you’re selling the wrong thing to the wrong people, and you’re bound to get a lot of refund requests.
- Be clear about who it’s for and not for, and what the consumer will have to do to get results. Let’s be real: We ALL want the easy button for everything, but life doesn’t work that way. So, be sure to set realistic expectations right from the start.
- Make sure your tech works! And that it’s FAST. One of the biggest advantages of buying a digital product is INSTANT ACCESS. Deliver their receipt and log-in/next steps email ASAP. If your course has a future start date, make that clear on the sales page and in the post-purchase email.
- Keep the relationship going AFTER the sale. A lot of course creators send the confirmation email, then…disappear from the buyer’s inbox. WHY?! Don’t be that person. Guide them through the milestones of the course or offer. Follow up and ask how it went. Nurture them.
- Add something unexpected and genuinely valuable. This is your chance to surprise and delight. What can you add? What have past customers asked for? Is there anything you wished you had ready at launch but didn’t? Add it after the sale. Send a note to your customer and deliver the unexpected bonus.
How I’ve Used Surprise and Delight in My Business
Inside the Tiny Offer Lab, we provide a TON of value and support up-front. But my team and I are always listening to what our students tell us they need.
We added live offer bootcamps, group mindset coaching, and co-working sessions. And after COVID-19 hit, we changed the length of the program from 12 weeks to 24 weeks because we knew our students were affected and needed more time to get results.
My biggest hit so far — a swag box full of Tiny Offer branded goodies delivered straight to their door.
Inside the box: A journal, a coffee mug, a phone charger, and a sweet, inspirational pen.
But it wasn’t what was in the box that mattered. The gift was a sign that we’re thinking about them, that we care.
Yes, the thought matters, but you better send a gift box too!
As a business owner, I searched for months and months to find the perfect solution to get these gift boxes into my students’ hands. I considered sourcing the swag direction from China and purchasing a pallet for storage in a warehouse down in Texas. I considered outsourcing to one of those swag shops where you have to buy 10,000 of each product – complete with awkward, pitchy and confusing chats with swag vendors at networking events. 😬🙄
In my early days, I ordered products myself from Amazon or AliExpress and stored 1000 selfie lights in my utility room (they’re still in there, btw).
I used to write thank you cards one by one and carefully stuff those free USPS boxes full of the perfect amount of crinkle paper (while trying to keep it away from my curious, ever-destructive children). I also spent hours filling out customs forms for our international students and stood in the post office lines with exhausted arms full of utility bins full of spare ribbon, crinkle paper and gift boxes.
None of those solutions were easy – nor would they work at scale.
Then I finally found SwagUp, and my swag life has never been more simple. I selected the box I wanted to sent and sent them my program logos, and they did all of the branding and design AND mocked up the gorge box that gets shipped to all of my TOL students.
Turns out the students loved them too. ☺️
The ordering platform is super simple to use and I’m ecstatic (and so are the students!). Every week or two, Michelle, my customer success specialist, uploads an excel list directly to SwagUp of our newest members (which is zapped into creation from Zapier and ThriveCart). She’s able to verify the addresses and click send, and SwagUp handles all of the packaging and shipping. (They even handwrite the gift cards!)
I was so happy with my experience sending out the giftboxes for students with SwagUp AND I had so many business owners asking me how they could source their own, that I decided to partner with them.
If you’re interested in learning more, or ordering your own set of student gift boxes, you can do that here.
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Wouldn’t it be great if you could read your customer’s mind? Okay, maybe not all the time. But as it relates to your offer.
What if you knew exactly what your audience wants (and better yet, what they will BUY)?
You already know all about creating an ideal client avatar, and you probably have one — like Jill who’s 37.5, has a 10-week old Boxer puppy, favorite color: “Empress Teal,” and she loves everything fall and pumpkin spice. (Oddly specific, right?)
And if you’re wise, you not only know about customer research, but you actually do it by talking to real-life ideal clients.
But here’s the problem — even though we have tons of ideal-client resources and tools, I still see way too many offers that are vague, surface-level, and simply unbuyable.
The good news is that it doesn’t take a 126-page client avatar profile, or a million data points to get inside the mind of your ideal customer.
All it really takes is asking yourself the same question 5 times, until you get to the root of their problem and desired solution.
Before I tell you how, you might be wondering: What’s an example of a shallow offer?
A “Business Website Toolkit” to help you with all things website.
What exactly does this offer do for the potential buyer?
What’s the problem it’s addressing? What’s the solution?
It’s way too broad to attract a buyer.
What’s the cure for the vague offer?
Asking WHY…5 times.
The 5 Whys technique, created by and still used today by Toyota Motor Manufacturing, is a simple problem-solving method.
The premise: digging into the root cause of a problem by asking why 5 times.
You can also use the technique to dig deeper into what your audience wants.
Here’s how it might work for our vague “Business Website Toolkit”…
Surface-level question: “What does my audience want?”
Surface-level answer: “They want a business website.”
Why? #1
To have a place for people to find out about them and their business.
Why? #2
So they’re not invisible.
Why? #3
Because if they’re invisible they won’t have a business.
Why? #4
There’s a lot of competition on the internet — it’s crowded. They need to be found and stand out.
Why? #5
So the right people will find them, know exactly how they can help, and how they can hire them.
Now, we’re cooking with fire. 😉
Brainstorming based on the answers to the 5 Whys, we can come up with some core ideas: Visibility, standing out among the competition, and attracting the right people, who will buy from them.
Instead of the “Business Website Toolkit” we now have something like…
“Get Found and Get Hired Website Toolkit” — how to set your website up for search-engine success and turn browsers into customers with step-by-step copywriting and design templates.
Sound better?
So, that’s it. Try applying the 5 Whys to what your audience wants today to create an irresistible offer.
Want to know more about how to create a highly profitable Tiny Offer™ suite of your own? Watch my free masterclass.
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We’ve all heard about the power of social media to grow your audience, make a bigger impact, and, ultimately, make more revenue.
The problem is…most business owners are doing it wrong (or skipping it all together) because they believe these 3 myths about social media.
Myth #1: “My clients are busy and don’t have time for social media.”
Every single one of us claims to be too busy to scroll. But the truth is: We are hooked to our devices for the majority of our day.
“American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, according to a new study by market-research group Nielsen.” [Source]
If we sleep 8 hours a day, that leaves only 16 hours a day for everything else. Spending 11 of those hours on our devices is equal to a whopping 69 percent of our waking hours.
And you can bet that social media is one of our go-to daily digital indulgences.
In fact, users in North America spend an average of 2 hours and 6 minutes on social media per day. [Source]
Add the fact that half the world’s population is now on social media — 2.95 BILLION people — and your ideal clients are almost guaranteed to be spending a significant amount of time on social media every day. [Source]
No question about it. Your ideal clients are on social media, no matter how busy they are.
The real question is: Are you? How is your business showing up on social media?
With all of the competition in the feed for already limited attention spans, you might be thinking…
Myth #2: “No one wants to see ads or hear about my business on social media.”
While many of us consider social media an escape from our daily lives, the truth is: business has its place there too.
Social media advertising, for all the gripes about it, is a BIG business. Facebook’s ad revenue in 2019 was $69.7 billion. [Source]
It’s safe to say that using social media for both paid advertisement and organic reach isn’t going away anytime soon.
And when done well, it simply works to help you get in front of the right audience at the right time.
Speaking of getting in front of your audience, how exactly do you do that when…
Myth #3: “I’m too busy to post about my business/I’m not good at social media.”
Yes, entrepreneurs can be legitimately busy, especially when you consider all of the other roles we have to play in a day. But the truth is: We make time for what matters, or we don’t.
After working with hundreds of students and clients who all have a ton of responsibility on their plates, I can tell you that “I’m too busy” is usually an excuse. It’s something we say to avoid doing the things we’re afraid to do.
The real reason you “don’t have time” for social media in your business is because:
- You don’t have a plan.
- You’re not making it a priority.
- You’re afraid to be visible.
And its sister excuse is: “I’m not good at social media” (or going live, or being interviewed on a podcast, etc.).
You don’t have to be a professional actor, an extrovert, or even great on video to reach your audience on social media.
The real secret is connection.
The whole idea behind social media is connecting with other people.
Underneath all of the fancy marketing funnels, tech, brand photos, and graphics is REAL HUMAN CONNECTION. That’s what people are looking for with your business. That’s what know, like, and trust is all about.
How to Connect with Live Video
If you’re ready to let go of the social media myths that have been holding you back and finally connect with your future clients and customers…I can help.
The Livestream 365 Planning System is only $27, and it includes an editable 365-day calendar of livestream content that you can customize for your business, along with video training, and a Trello board.
This Planning System was created SPECIFICALLY for going live, which is the BEST way to quickly connect with your audience on social media.
No more struggling to figure out what to say. It’s all here for you in a neat, customizable package.
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Here’s the harsh truth about Instagram and your business: Focusing on a pretty grid or getting a ton of followers won’t do anything for your bottom line.
Because you can’t go to your local bank and cash out your followers.
And the grid doesn’t define you.
Connecting with the RIGHT people, building better relationships, and bringing the sales conversations to you…
^^^Those are the things that add to your bottom line…not followers.
But how? I’ll tell you my tried-and-true strategy.
First, let’s talk about what’s not working…
Problem 1: Getting trapped in time-wasters
You’re busy. Believe me, I get it.
You’re running a business, delivering client work, AND creating content. And you’re probably also running a household, your kids’ schedules, and maybe even still working another job.
Yet, somehow you’re supposed to find time to be on every single social media platform, engaging, hustling, and doing all the things?
Here’s what most of my clients and students used to spend far too much time on:
- Circling the Insta famous, double-tapping, commenting, and hoping to gain some of their followers
- Playing the follow/unfollow game
- Spending hours working through follow-for-follow Facebook threads
- Posting pretty stock photos and generic, mildy inspirational quotes
- Coordinating the grid to perfection
All of these tactics are a massive waste of your already spread-thin time and energy. So, stop doing them!
Problem 2: Having no end result in mind
One of the first questions I asked my private visibility clients was:
What results do you want from your visibility efforts?
So many of them mentioned a specific number of followers, a bigger audience, more reach.
My next question: WHY? Why do you want that? What are you hoping to gain from more followers, a bigger audience, and more reach?
Wrapped up in all of the vanity metrics is the need for more leads, more paying clients, and more revenue.
Ultimately, it all boils down to having a thriving business, and not having to wonder whether you can pay the bills (and yourself) every month.
Once we uncover the results you really want, you have to ask yourself if what you’re doing is leading to those results.
The fact is: Followers and hearts do not equal cash.
So, if you’re chasing followers, or simply a “bigger” email list, then you’re aiming at the wrong target.
Figure out your end goal, then work backward from there.
What will it take to get more leads and make more money?
What does my ideal client need to see, hear, and feel from me, in order to say yes?
Answering those two questions will give you a basic social content strategy that can actually work.
Problem 3: You know what works, but have no idea how to make it work for you
You’ve heard of other business owners getting sales directly from Instagram (or their Facebook lives, etc.). And you post and go live and post…nothing.
They say Instagram Stories are THE thing to connect with your future customers. But you’re either too overwhelmed to try one.more.thing. Or you tried and got no traction.
Maybe you believe it won’t work for you, even though it seems to work for everyone else.
Look, I get it. I used to feel the same way. I thought it was just one more thing on my neverending to-do list. I thought you had to be famous, or an “influencer” to actually get clients through IG.
Getting past this was part mindset work and part strategy. But I did get past it, and you can too.
And it will be worth it because your dream clients are already on Instagram. They’re looking for you, just like you’re looking for them.
Contrary to popular belief, no blue checks, or thousands upon thousands of followers are required to get results from this platform.
Why Instagram?
It’s the only platform that lets you easily (and non-threateningly) open up conversations with followers and non-followers alike.
And that’s the key: CONVERSATIONS.
Instagram Stories gets your dream clients to start the sales conversation directly with you.
How to master Instagram Stories – the EASY way
The other mistake I used to make in my business?
Thinking I had to figure it all out for myself.
I tried to piece together 20 blog posts, 12 YouTube videos, and 5 podcast episodes and turn that into a cohesive Instagram strategy.
That didn’t work for me, and it took up a lot of my time.
Instead of guessing, procrastinating, and wasting your time, get a simple, step-by-step system to build a client-attracting IG Stories machine with Story Scripts.
For $34 (not a typo), you get training, workbooks and templates, so you can:
✓ Learn how to use the Story-Selling framework in any of your content, not just on Instagram, to maximize your reach and results
✓ Discover the 5 specific types of stories that attract clients, encourage engagement, and lead to sales
✓ Get immediate access to 25 of the exact Story Scripts that have helped me close dozens in sales directly from Instagram, along with real-life examples from my IG account
✓ Discover the “hacker’s” secret to ethically leveraging other people’s audiences through your stories, so you can reach more people without a huge follower count
✓ Finally learn how to use hashtags to get your stories noticed by the right people
Get immediate access to Story Scripts today.
