-
I’ve always done things differently. That’s probably why I lasted less than four years in the “real world” of corporate marketing agency politics, before jumping ship to start my own business.
Those rebel tendencies followed me into entrepreneurship, too.
While my peers were leading with “FREE VALUE” this and “FREEBIE PDF” that, I never saw the point of growing an email list that way.
It felt like a lot of effort with little to no return on my investment.
Everyone says you NEED an email list, but they leave out the details of HOW to grow that list in a way that actually supports your business and puts money in your pocket.
What usually happens? You end up growing a list of freebie seekers, instead of growing a list of future buyers.
If you’re here, you likely either purchased my Livestream365 calendar or the Visibility Bundle, or you’ve at least seen the ads.
That product and sequence is what finally got me away from freebies and raving about Tiny Offers instead.
You see, it wasn’t until I developed a Tiny Offer that I finally felt good about growing my email list… and it changed my entire business.
*** If you want to know exactly how it changed my business and get an inside look at the entire system, sign up for a free, live masterclass here. ***
Now, back to the Tiny Offer…think back to your experience. You probably saw my ad and thought: “Oooh, YES! I HAVE been thinking that I need to be more visible in my business. This will make it SOOO much easier.”
Here’s how the offer unfolded: $27 main offer >> additional $37 product on the checkout form >> after checkout, buyers were able to add ANOTHER program for $77.
Nothing about this was random.
The products were designed in a VERRRRY specific order to solve a pain point, agitate another pain point, then offer a second solution for the new pain point, in what I call “the solve/agitate buying cycle”.
This process works because it captures attention in a safe, non-threatening way, and continues the client journey by offering a suite of products that are related and all help move your customer toward a specific, quick-win end result — building a huge amount of trust in the process.
There’s a lot more to the Tiny Offer System that I designed — like, more than I can fit in this post.
But one of the questions I get ALL the time, is “what tools do you use to make this happen?”
The tools I use for this system include:Of course, I give even more details on this system in my free masterclass: TinyOfferLab.com
See you there!
-
One of the biggest questions people ask during my webinars and in my DMs is all about how they can create their own Tiny Offer™ for their unique niche.
I think of Tiny Offer creation as a product suite comprised of 8 different categories:
- Hold My Hand
- Educational
- Inspirational
- Time Saving
- Accountability
- Social Proof
- Interactive
- Organizational
When you’re creating an Offer Suite, you want to make sure every $27+$37+$77 suite has at least one of each of these segments included to make it feel like a really complete robust and tangible offer.
For example, different options for the “Time Saving” category includes:- Digital Assets
- Templates
- Slide Decks Accountability
- Group
- Toolkits
- Black Book
- Swipe File
- Workbooks
- Playbooks
- USB Drives
What did this look like for me?
Since this type of offer system starts out with cold traffic running to a sales page, (cold traffic meaning advertisements shown to people who have NEVER heard about you before, which is against everything you’ve been told about growing your email list online – that’s okay and I’m about to tell you why), you want to make sure your offer includes pattern interrupt and something that’s going to grab their attention immediately.
Psychologically, this product pricing is equivalent to the snacks that you always see lining the checkout aisles at the store. $27 in the online learning space is a snack – it’s in the price range of being low enough that people are willing to go get their credit cards on a whim or without needing to consult their budget or partner but it’s enough to cover the costs of your ad spend all day long.
The funnel starts with a sales page for a $27 product with a very specific design – the order form has a TWO STEP order form, which is key and I’ll tell you why. When you use this form that’s called a two step order form, you’re gaining the contact information (name and email) EVEN IF they don’t end up putting in their billing information. That person is going on your email list even if they get distracted by their kid wanting a snack or they forget their PayPal password or whatever.
Directly below the order form, you’re going to offer a complementary product – a product that will help them get results FASTER. This product is listed for $37 and is called an Order Bump.
After they’ve checked out, instead of bringing them to a thank you confirmation page, you’ll bring them to another sales page that offers them a NEW product, more closely related to what you know they actually need to get the full result. Instead of another product that complements the first product, this is a NEW pain point that’s being solved.
Every business with multiple products knows there should be a “solve and agitate” cycle to keep yourself in business. When you solve one problem, you’ll agitate another – like the quote “new level, new devil” – they’re going to have new pain points at every new level, and you’re here in advance, helping them solve it.
So, my $27 product is a 365 ideas (time savings!), my compliment to that is a $37 social media repurposing course (education), because once you’ve got the livestreams, you’ll want to repurpose them, of course.
But what happens when you’re showing up with your daily livestreams, you’re repurposing them all over social media, and holy crap, now you have leads coming in like crazy – how do you actually sell to them? What do you say on the phone? How do you even GET them on the phone?
My ONE TIME OFFER, which is the product you sell after they’ve checked out for the $27 and $37 product is a sales training for $77, because I KNOW that’s their next struggle. I’m like the girl who is handing them a glass of milk and a napkin after selling them a gooey chocolate chip cookie. I’m ready to help them on a deeper level because I know them well enough to know what they need before they even do.
The sales training is a combination of Organizational, Educational, Inspirational, and Time Savings – because I give them my exact funnel and show them how to use it, along with some general sales training and a Trello board to organize their leads. Do you see how this all works?
Okay, back to you. When you’re decided how to create your own Tiny Offer, you can look at all of the steps it takes to get a client to their desired result and find the themes that can be correlated to products in order to build out a robust product suite.
If you want more information and a detailed walk through of how I did this for myself and now how I do it for my clients can be found here: TinyOfferLab.com
Hope to see you there soon!
-
Many of my clients have been told to avoid small products because they attract “the wrong crowd” when they’re selling high-ticket implementation, group programs or 1:1 coaching, so they’ve completely avoided them.
I’m of the belief that the Tiny Offer is the new freebie, and I’m on a mission to share that movement with the world.
The reason low-ticket items haven’t “worked” for the vast majority in the past was because of one small and simple reason – they were leading with the wrong low-ticket item.
You see, when it comes to money mindset and beliefs…
People either exist in the “I need to SAVE money, so I’ll SPEND time” realm…
Or the “I have NO TIME, so I’ll SPEND MONEY and pay whatever it takes to get this managed” realm.
I call this the Lingering Mindset vs. Efficiency Mindset.
People usually think of low-ticket passive income products as workbooks, ebooks, courses – generally those high-time-sucking materials that will attract the Lingering Mindset Buyers.
BUT… this is where product-design can shift to attract those Efficiency Mindset high-end buyers… you build a product that SAVES THEM TIME.
Boom. That’s all it takes.
If you’re someone that’s already selling high-ticket programs or coaching, you know that YOU are the biggest piece of that equation.
Your clients are paying for your time and energy. They’re paying to have your attention on their life or business. The clients’ access to you is what you’re selling – though you and I know you can only scale so far before you’re burnt out and maxed for time… and is that really how you want to operate in your business? Is that why you quit your day job? (Didn’t think so..)
So what do you have left of your high-ticket products or programs if you remove yourself? How can you assure your buyer can STILL get the results they’re seeking without access to you?
You can start by thinking about the results or transformation you help a client achieve and then brain dump every step they would need to take to get that result. (Keep in mind that this is the time to go micro – as the expert, this might come second nature to you, but not to your client!)
Once you’ve brain dumped your list of steps needed from ideation to completion, you can find the sweet spots and themes throughout the tasks that would be required for the customer to get a result. I’d also be willing to bet you can look at that list and identify one piece or step that would be a no brainer digital product for your future client to purchase from an ad (even as cold traffic).Many business owners can look at the content they’re already using for their existing clients and package it up into a minimal viable product quickly.
You could even get it done on the weekend. But, it took me overall about 30 days to package up the products, design the sales pages and write the emails for Livestream365.
I truly believe every business owner should lead with a Tiny Offer instead of a freebie because:
- You attract higher quality leads.
- You start treating yourself like a real business owner and gain confidence in “investing” in advertising.
- You become familiar with lead attraction systems.
Just like my Livestream365 concept opened the doors for business owners to start showing up for themselves to build their confidence and consistency, Tiny Offers can do the same thing for your business. Ads allow for consistent visibility and seeing immediate conversions and results builds major proof of concept, validation, and the confidence to continue with more, higher-ticket offers.
The only question is… what are you waiting for? Launch your Tiny Offer today! The first step is my masterclass. Click here to join.
Dream Big, Start Tiny…
Xx,
Allie
-
[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”flex”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”3_5″ background_position=”left top” background_color=”var(–awb-color1)” border_style=”solid” border_position=”all” background_repeat=”no-repeat” animation_type=”fade” animation_speed=”0.7″ animation_direction=”down” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” hover_type=”none” first=”true” min_height=”” link=””][fusion_text rule_style=”default” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” font_size=”28px” text_color=”var(–awb-color8)”]Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet.[/fusion_text][fusion_separator style_type=”single|dashed” sep_color=”var(–awb-color3)” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”5%” top_margin=”1%” /][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ content_align=”left” size=”2″ style_type=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”]How To Stay Creative[/fusion_title][fusion_text columns=”1″ rule_style=”none” column_spacing=”40px”]
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; vel, ullamcorper sit amet ligula. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.
Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Nulla quis lorem ut libero malesuada feugiat. Vivamus suscipit tortor eget felis porttitor volutpat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec rutrum congue leo eget malesuada. Mauris blandit aliquet elit, eget tincidunt.
[/fusion_text][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”3%” /][fusion_imageframe image_id=”1577|full” stylecolor=”hsla(var(–awb-color8-h),var(–awb-color8-s),var(–awb-color8-l),calc( var(–awb-color8-a) – 30% ))” hover_type=”liftup” bordersize=”0″ bordercolor=”var(–awb-color1)” align=”none” lightbox=”yes” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_type=”fade” animation_direction=”up” animation_speed=”0.6″]https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/12/testimonial1@2x.jpg[/fusion_imageframe][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”7%” /][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ content_align=”left” size=”2″ style_type=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”]Why Creativity Is Important[/fusion_title][fusion_text columns=”2″ column_spacing=”40px” rule_style=”none”]
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Donec rutrum congue leo eget malesuada. Nulla quis lorem ut libero malesuada feugiat.Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.
[/fusion_text][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”7%” /][fusion_gallery lightbox=”yes” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_gallery_image image=”https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/11/book-15@2x.jpg” image_id=”1722|full” linktarget=”_self” /][fusion_gallery_image image=”https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/11/book-16@2x.jpg” image_id=”1723|full” linktarget=”_self” /][fusion_gallery_image image=”https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/11/book-18@2x.jpg” image_id=”1725|full” linktarget=”_self” /][/fusion_gallery][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”7%” /][fusion_checklist hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_li_item icon=”fusion-prefix-author-audible-brands”]
Available on Audible.com
[/fusion_li_item][fusion_li_item icon=”fusion-prefix-author-ebay-brands”]
Find this book on Ebay
[/fusion_li_item][fusion_li_item icon=”fusion-prefix-author-apple-brands”]
Available on the App Store
[/fusion_li_item][fusion_li_item icon=”fusion-prefix-author-tablet-alt-solid”]
Read it on your Kindle Fire
[/fusion_li_item][/fusion_checklist][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”3%” /][fusion_text]
Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
-
[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”flex”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”3_5″ background_position=”left top” background_color=”var(–awb-color1)” border_style=”solid” border_position=”all” background_repeat=”no-repeat” animation_type=”fade” animation_speed=”0.7″ animation_direction=”down” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” hover_type=”none” first=”true” min_height=”” link=””][fusion_text rule_style=”default” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” font_size=”28px” text_color=”var(–awb-color8)”]Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet.[/fusion_text][fusion_separator style_type=”single|dashed” sep_color=”var(–awb-color3)” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”5%” top_margin=”1%” /][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ content_align=”left” size=”2″ style_type=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”]What’s On Your Booklist?[/fusion_title][fusion_text columns=”1″ rule_style=”none” column_spacing=”40px”]
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; vel, ullamcorper sit amet ligula. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.
Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Nulla quis lorem ut libero malesuada feugiat. Vivamus suscipit tortor eget felis porttitor volutpat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec rutrum congue leo eget malesuada. Mauris blandit aliquet elit, eget tincidunt.
[/fusion_text][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”3%” /][fusion_imageframe image_id=”1577|full” stylecolor=”hsla(var(–awb-color8-h),var(–awb-color8-s),var(–awb-color8-l),calc( var(–awb-color8-a) – 30% ))” hover_type=”liftup” bordersize=”0″ bordercolor=”var(–awb-color1)” align=”none” lightbox=”yes” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_type=”fade” animation_direction=”up” animation_speed=”0.6″]https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/12/testimonial1@2x.jpg[/fusion_imageframe][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”7%” /][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ content_align=”left” size=”2″ style_type=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”]
Your Top 10 Favourite Reads
[/fusion_title][fusion_text columns=”2″ column_spacing=”40px” rule_style=”none”]
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Donec rutrum congue leo eget malesuada. Nulla quis lorem ut libero malesuada feugiat.Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.
[/fusion_text][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”7%” /][fusion_gallery lightbox=”yes” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_gallery_image image=”https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/11/book-15@2x.jpg” image_id=”1722|full” linktarget=”_self” /][fusion_gallery_image image=”https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/11/book-16@2x.jpg” image_id=”1723|full” linktarget=”_self” /][fusion_gallery_image image=”https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/11/book-18@2x.jpg” image_id=”1725|full” linktarget=”_self” /][/fusion_gallery][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”7%” /][fusion_checklist hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_li_item icon=”fusion-prefix-author-audible-brands”]
Available on Audible.com
[/fusion_li_item][fusion_li_item icon=”fusion-prefix-author-ebay-brands”]
Find this book on Ebay
[/fusion_li_item][fusion_li_item icon=”fusion-prefix-author-apple-brands”]
Available on the App Store
[/fusion_li_item][fusion_li_item icon=”fusion-prefix-author-tablet-alt-solid”]
Read it on your Kindle Fire
[/fusion_li_item][/fusion_checklist][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”3%” /][fusion_text]
Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
-
[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”flex”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”3_5″ background_position=”left top” background_color=”var(–awb-color1)” border_style=”solid” border_position=”all” background_repeat=”no-repeat” animation_type=”fade” animation_speed=”0.7″ animation_direction=”down” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” hover_type=”none” first=”true” min_height=”” link=””][fusion_text rule_style=”default” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” font_size=”28px” text_color=”var(–awb-color8)”]Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet.[/fusion_text][fusion_separator style_type=”single|dashed” sep_color=”var(–awb-color3)” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”5%” top_margin=”1%” /][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ content_align=”left” size=”2″ style_type=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”]Travelling Around Istanbul[/fusion_title][fusion_text columns=”1″ rule_style=”none” column_spacing=”40px”]
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; vel, ullamcorper sit amet ligula. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.
Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Nulla quis lorem ut libero malesuada feugiat. Vivamus suscipit tortor eget felis porttitor volutpat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec rutrum congue leo eget malesuada. Mauris blandit aliquet elit, eget tincidunt.
[/fusion_text][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”3%” /][fusion_imageframe image_id=”1577|full” stylecolor=”hsla(var(–awb-color8-h),var(–awb-color8-s),var(–awb-color8-l),calc( var(–awb-color8-a) – 30% ))” hover_type=”liftup” bordersize=”0″ bordercolor=”var(–awb-color1)” align=”none” lightbox=”yes” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_type=”fade” animation_direction=”up” animation_speed=”0.6″]https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/12/testimonial1@2x.jpg[/fusion_imageframe][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”7%” /][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ content_align=”left” size=”2″ style_type=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”]
The Best Advice For Travel
[/fusion_title][fusion_text columns=”2″ column_spacing=”40px” rule_style=”none”]
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Donec rutrum congue leo eget malesuada. Nulla quis lorem ut libero malesuada feugiat.Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.
[/fusion_text][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”7%” /][fusion_gallery lightbox=”yes” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_gallery_image image=”https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/11/book-15@2x.jpg” image_id=”1722|full” linktarget=”_self” /][fusion_gallery_image image=”https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/11/book-16@2x.jpg” image_id=”1723|full” linktarget=”_self” /][fusion_gallery_image image=”https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/11/book-18@2x.jpg” image_id=”1725|full” linktarget=”_self” /][/fusion_gallery][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”7%” /][fusion_checklist hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_li_item icon=”fusion-prefix-author-audible-brands”]
Available on Audible.com
[/fusion_li_item][fusion_li_item icon=”fusion-prefix-author-ebay-brands”]
Find this book on Ebay
[/fusion_li_item][fusion_li_item icon=”fusion-prefix-author-apple-brands”]
Available on the App Store
[/fusion_li_item][fusion_li_item icon=”fusion-prefix-author-tablet-alt-solid”]
Read it on your Kindle Fire
[/fusion_li_item][/fusion_checklist][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”3%” /][fusion_text]
Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
-
[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”flex”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”3_5″ background_position=”left top” background_color=”var(–awb-color1)” border_style=”solid” border_position=”all” background_repeat=”no-repeat” animation_type=”fade” animation_speed=”0.7″ animation_direction=”down” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” hover_type=”none” first=”true” min_height=”” link=””][fusion_text rule_style=”default” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” font_size=”28px” text_color=”var(–awb-color8)”]Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet.[/fusion_text][fusion_separator style_type=”single|dashed” sep_color=”var(–awb-color3)” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”5%” top_margin=”1%” /][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ content_align=”left” size=”2″ style_type=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”]The Top 25 Horror Novels[/fusion_title][fusion_text columns=”1″ rule_style=”none” column_spacing=”40px”]
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; vel, ullamcorper sit amet ligula. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.
Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Nulla quis lorem ut libero malesuada feugiat. Vivamus suscipit tortor eget felis porttitor volutpat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec rutrum congue leo eget malesuada. Mauris blandit aliquet elit, eget tincidunt.
[/fusion_text][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”3%” /][fusion_imageframe image_id=”1577|full” stylecolor=”hsla(var(–awb-color8-h),var(–awb-color8-s),var(–awb-color8-l),calc( var(–awb-color8-a) – 30% ))” hover_type=”liftup” bordersize=”0″ bordercolor=”var(–awb-color1)” align=”none” lightbox=”yes” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_type=”fade” animation_direction=”up” animation_speed=”0.6″]https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/12/testimonial1@2x.jpg[/fusion_imageframe][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”7%” /][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ content_align=”left” size=”2″ style_type=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”]Don’t Forget, It’s Fiction[/fusion_title][fusion_text columns=”2″ column_spacing=”40px” rule_style=”none”]
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Donec rutrum congue leo eget malesuada. Nulla quis lorem ut libero malesuada feugiat.Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.
[/fusion_text][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”7%” /][fusion_gallery lightbox=”yes” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_gallery_image image=”https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/11/book-15@2x.jpg” image_id=”1722|full” linktarget=”_self” /][fusion_gallery_image image=”https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/11/book-16@2x.jpg” image_id=”1723|full” linktarget=”_self” /][fusion_gallery_image image=”https://avada.theme-fusion.com/author/wp-content/uploads/sites/128/2019/11/book-18@2x.jpg” image_id=”1725|full” linktarget=”_self” /][/fusion_gallery][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”7%” /][fusion_checklist hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_li_item icon=”fusion-prefix-author-audible-brands”]
Available on Audible.com
[/fusion_li_item][fusion_li_item icon=”fusion-prefix-author-ebay-brands”]
Find this book on Ebay
[/fusion_li_item][fusion_li_item icon=”fusion-prefix-author-apple-brands”]
Available on the App Store
[/fusion_li_item][fusion_li_item icon=”fusion-prefix-author-tablet-alt-solid”]
Read it on your Kindle Fire
[/fusion_li_item][/fusion_checklist][fusion_separator style_type=”none” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” bottom_margin=”3%” /][fusion_text]
Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
-
Let me preface this by saying I LOVE income reports. I think they’re this magical intersection of inspiration and teaching and I’m so excited to be here with you, publishing my first one.
My story might look familiar and some of you may even roll your eyes and think that its made up – the typical “rags to riches overnight” success story – “blah blah, rah rah, and YOU CAN DO IT, TOO!”
Well, it is that. But it’s also not that. At all. Even if it looks like that.
In Quarter 1 of 2019, I made 18,423.44. And of that income… $6174 was considered “profit”.
On March 22nd, I launched my first passive product. I’ve been doing this for other people for YEARS now (product design, funnels, and ads), and I finally decided I’d had enough of my own limiting beliefs and B.S. around why I couldn’t create and sell and market my OWN products, and I did it.
In Q2, I sold $252K of products and services – $111K of which was profit.
If you would have told March 21st Allie that she was going to spend NINETY-SIX THOUSAND DOLLARS in advertising in the next three months, I probably would have laughed in your face. And then puked. And then wondered HOW that was going to happen because I literally didn’t have a spare cent left and nor space available on my credit cards.
But it happened slowly, and then all at once.
The majority of my sales in Q2 came from an SLO funnel (self-liquidating offer funnel), or, what I call, a Tiny Offer Funnel. It was a super-value-packed $27 leading offer, followed by a $37 order bump and completed with a $77 one time offer.
My average customer value generally averages between $49-$55, depending on the day.
I always thought the saying “You’re just one funnel away.” was a corny slogan, but let me tell you, this offer and funnel literally changed my life and the way I see myself.
I’ve been a service provider for 5 years, a coach and consultant for two, and a product creator for all of those – but I never had the confidence to REALLY put myself or my products out there. I’d half-ass launch something, be bummed when it inevitably failed, and then spend 6 months reworking it. This funnel was originally created and launched about 18 months earlier as a “Livestream Sales System” and it didn’t work. My messaging was off, the focus was all wrong, and I wasn’t solving a problem or making things easier for the buyer.
Though, instead of launching it and tweaking it right away, I let it sit unloved in my ClickFunnels account for far too long. Until my dear friend Dani and co-masterminder suggested “What if you make it a calendar and give them 365 prompts for livestreams?!” Boom. World forever altered. Which just goes to show you, sometimes it takes outside support to do the thing.
When I first launched this funnel, I started the ads at $50 a day. I figured if I even made TWO sales, it would be worth it. I made five that first day. I doubled it to a $100 ad spend the next day, and again, 5X’d my return on ad spend… and that continued on until now, where I’m spending about $1300 a day on Facebook ads with generally a 1.5X to 2X return.
I went from being $30K in business debt and about $30K in personal debt to paying off every penny of business debt and nearly wiping out any debt my husband and I had, as well. My husband and I were also able to save up about $20K for a down payment on our first income property. (I’m all about building legacy wealth, not just income.)
I learned…
- You’ll be amazed what you can accomplish if you just keep your head down and trust yourself.
- Debt isn’t a horrible thing if you trust yourself to do what it takes to get out of it.
- The amount of money you think you can make is all in your head. We all have pre-conceived ideas about money stories, self-worth and the like that are keeping our businesses and personal development stuck.
- It’s not always about launching big, high-ticket items that can make massive amounts of money. Sometimes, it’s more about impacting a high-volume of people at a low-price – which is totally doable for most businesses.
- Life is meant to be enjoyed. That level of abundance and financial freedom showed me a whole new lifestyle and has inspired me to keep playing bigger than I ever imagined possible.
Want to watch a video case study
behind the scenes of my Tiny Offer? -
WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog. SiteGround is proud to host this particular WordPress installation and provide users with multiple resources to facilitate the management of their WP websites:
Expert WordPress Hosting
SiteGround provides superior WordPress hosting focused on speed, security and customer service. We take care of WordPress sites security with unique server-level customizations, WP auto-updates, and daily backups. We make them faster by regularly upgrading our hardware, offering free CDN with Railgun and developing our SuperCacher that speeds sites up to 100 times! And last but not least, we provide real WordPress help 24/7! Learn more about SiteGround WordPress hosting
WordPress tutorial and knowledgebase articles
WordPress is considered an easy to work with software. Yet, if you are a beginner you might need some help, or you might be looking for tweaks that do not come naturally even to more advanced users. SiteGround WordPress tutorial includes installation and theme change instructions, management of WordPress plugins, manual upgrade and backup creation, and more. If you are looking for a more rare setup or modification, you may visit SiteGround Knowledgebase.
Free WordPress themes
SiteGround experts not only develop various solutions for WordPress sites, but also create unique designs that you could download for free. SiteGround WordPress themes are easy to customize for the particular use of the webmaster.
-
Some people are surprised to hear that my first venture into the entrepreneurial space wasn’t my marketing agency.
I started an events linen rental company.
After having a terrible experience with the chair cover rentals we purchased for our wedding, I distinctly remember having the thought while shopping at Target, “I could do this SO much better than that company. I would treat customers SO much better.”
And Luxe Linen and Events was born back in 2009. It went well. I was proud of it. But after marketing my services and providing linen rentals for a handful of weddings, I realized I hated it.
I didn’t want to store thousands of wrinkly chair linens in my basement. I didn’t want to go to the laundry mat armed with bleach and ready to face a full day of washing and folding hundreds of chair covers at a time. And I certainly never, ever again wanted to iron and hang that many chair covers or cloth napkins again.
I learned Lesson Number One really, really quickly.
LESSON 1: Just because I CAN do something, doesn’t mean I should.
I’m sure you can relate if you’ve got any level of multi-passionate-ism in you. You see a beautiful design and you think “Oh, I would love to be a designer.” You see well-written copy and you think, “Oh, I could totally write copy.” And the list goes on.
This is where it becomes KEY to know your WHY and what truly lights you up inside, and focus on the feelings your business gives you (freedom, creative-expression, impact..) and realize that YES, you could launch multiple businesses in many different fields, but when you spread yourself too thin, it becomes really hard to become the best in ONE thing.
LESSON 2: I had no idea how much confidence would affect my business.
About five years in to owning a business, I realized I had confidence “issues”. I thought, “But I’m an extrovert. I LOVE people! I am certainly a confident person, right?” Not necessarily true. Turns out true self-love and innate confidence can be a deeply-rooted issue, and one I’ve been working through since it recently became apparent.
Confidence issues (for me), showed up as playing small and calling it humility.
For me, confidence issues looked like putting off client responses because I would rather ghost them than not have the perfect answer to their strategy questions. I’m mortified now thinking about how long it took me to respond on some projects. I realized I was placing my personal value on my clients’ results instead of crafting an amazing experience.
(Side note: At least in marketing, people will remember the way you made them feel far more than the amount of leads you brought in for them.)
Back to the confidence thing.
I subconsciously told myself: “I don’t want to shine too brightly because I might make someone else feel back about themselves.”
Again, not true.
In fact, I even wanted to name my first course “Humble Beginnings Academy”.
Sigh. Oh, Allie.
I’ve realized that by shining as brightly as I can and playing as big as I’m currently able actually does the opposite. It inspires and lifts those around me to unlock their potential and become the best versions of themselves, too.
My lack of confidence reared it’s head in other ways, too. It held me back from admitting who I really wanted to work with. It played ugly imposter-syndrome games and probably cost me A LOT of money while I was busy purchasing courses and thinking I just needed to learn “a little bit more” before owning my expertise and stepping up to the plate with the heavy-hitters.
I knew enough already.
In sales conversations, my self-doubt spoke up and said “My cost is $1200.”, when in my head I knew I wanted to say $3000. (Then unknowingly resented the client for “only paying $1200”. That wasn’t cool of me, either.)
In social business settings with my peers, my lack of self-confidence made me shrink and act as though I was still trying to figure out what I wanted to do. I so distinctly remember my first business retreat as a personal brand (Oh, hey Boss Moms!), sitting at a table of amazing women in San Diego and feeling so insignificant, small and confused amongst future moguls as I bounced around ideas, even though IN MY CORE, I knew exactly what I wanted. I just didn’t believe in my ability to TAKE IT.
(Now, part of the story about that specific retreat is that I had a 6 week old baby, and my husband and I had just driven 30+ hours across the United States to get to this conference with all three kids and I was emotionally drained and exhausted… but this wouldn’t be the last time I would shrink amongst strong personalities in the industry. Also, remind me to tell you the story of meeting Pat Flynn while hooked up to my breast pump sometime…)
I’ve realized that action is the predecessor for confidence, and it certainly doesn’t come over night. I’ve recognized this in myself and it’s been a work in progress ever since.
And I’ve noticed this pattern amongst my clients, too. Confidence plays such an integral role in everything we do as business owners. And it’s certainly not something that’s innate to most of us. It takes practice and major self-love.
I’m not talking bath salts and pedicure self-love. I mean like DEEP, unconditional, meet yourself where you’re at and love the amazing, gritty inner-workings of your spirit and mind kinda self-love.
I’m talking about forgiving yourself for your short comings and understanding that you have always done the best you could with the resources you had available at the time. Forgiving yourself for stupid decisions. Acknowledging your past pains and mentally time traveling (that’s a thing) to give yourself NOW what you needed then.
You build up self-confidence brick by brick, and maybe some of you already have a great foundation of self-confidence and just need to white wash those bricks (total Fixer Upper fangirl moment) in order to keep kicking ass in your business, and that’s awesome. Some of you might be starting with laying that first brick.
And that’s okay, too.
The first step is recognizing where and how it shows up for you, and then honoring yourself enough to take action towards the thing you truly want and know that confidence will come as you go.
Confidence comes from showing up for yourself. It comes from following your gut (OH HAAAY INTUITION), and it comes from DWYSYWD (Doing What You Say You Will Do). When you stop breaking promises to yourself and stop telling yourself “I will start TOMORROW”, that’s when the magic truly happens
LESSON 3: I wish I had just effing started. Way sooner.
I’m finally doing what I want to be doing – coaching and teaching. I’ve wanted to build a community and love them fiercely for over five years. Ever since I watched my first Liz Benny social media webinar back in like 2013. (Enter more “I could totally do this” thoughts.)
But that’s where it stopped.
I didn’t do it.
I kept selling graphic design freelance services for 35 bucks an hour and applying for a billion jobs on Upwork. (Face palm.)
If I had started five years ago, who even knows where I’d be now.
But I didn’t. And, back to my previous point about confidence, I just have to assume that I did the best I could at the time with the resources I had available to me then.
I had to be there before I could be here.
And that’s okay.
Though I do wish I had been more intentional with my actions and gotten to work a little faster. Or hired the right coaches to help me get there.
Which brings me to my next lesson…
LESSON 4: Choose your mentors carefully.
I once had a business coach (and one whom I was paying a crap-ton of money) take a photo of our video call for her Instagram, asking me to flash a hash tag symbol with my hands, then saying “Wait, I’m not sure I should post this because your nails aren’t done.”
You have GOT to be kidding me.
Hiring a coach, consultant or mentor is an investment, but the right one can save you time AND money in the long run.
Interview, stalk, follow, and interact with them for a long time before making your decision.
You’ve got a lot of options. Choose carefully.
I’ve found that the best coaches I’ve hired are ones who had similar businesses to where I would eventually like to be. Whether we mean to or not, our own experience are so subjective to the information we share. We see the world through our own experiences and project accordingly, and the more my mentor’s vision aligned with my own, the better the result achieved while working with them.
LESSON 5: The details matter so much less than the relationships.
I spent months designing and redesigning my website.
I’ve renamed my Facebook group at least five times.
I’ve pivoted. I’ve obsessed.
I’ve lost momentum.
The names of the programs matter SO MUCH LESS than the relationships I’ve built with the humans within them, and I wish I had realized that sooner.
The phases I experienced the most growth and momentum within have always been the time frame in which I was focused on getting to KNOW the people.
I know I’m not done learning yet (and hopefully I never will be) and I promise I’ll keep sharing my journey along the way. Remember that you are not alone, no matter where you are on YOUR journey. You are loved and I’m cheering for you!
Looking for more lessons and inspiration? Please join our Facebook community and share your big ideas and upcoming projects with your fellow dreamers, doers and empire builders.
Thanks for being the best part of my business,
Allie
