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Episode 48: If I Were to Start Over Again…
Ever wondered what it’s like to dive headfirst into the entrepreneurial waters and emerge not just swimming, but soaring?
That’s exactly what we’re unpacking today – from the shaky first steps of understanding your market’s needs to the gratifying journey of growing a business that stands the test of time.
Cast away any doubt as we trace my adventure since 2012, sharing the importance of pinpointing the exact problem your business solves and identifying who’s out there waiting for your solution.
We don’t just stop at the ‘what’; we delve deep into the ‘how’ – engaging with your audience where they live and breathe, and offering them real value that goes beyond a mere transaction.
We then shift gears to the game-changing potential of building personal relationships and how a simple coffee chat can unlock doors to a powerhouse of referrals, propelling your business into uncharted realms of success.
Discover the transition from active to passive income, where the art of distilling your expertise into scalable products can impact lives on a grand scale. As you listen, you’ll catch the wind of insights on rolling out minimum viable products and evolving them through the lens of customer feedback, all the while exploring the mindset metamorphosis necessary to leave a legacy that’s both far-reaching and deeply personal.
Strap in for this episode where we reveal the true grit behind a flourishing online empire and the strategies that can make your business thrive in the digital landscape.
For more information on becoming a client, head here to book a call with our team.
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In this episode, I walk you through how to think about creating offers inside your online expert or coaching business.
I also mention a free workbook that you can grab at this link.
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Welcome to another episode of The Start Tiny Show, featuring Allie Bjerk who will be sharing insights about Understanding Your Audience: The Key to Crafting Irresistible Offers. In this maze of competition, it’s a real challenge for the entrepreneur to shine through the crowd. Allie Bjerk will guide you on how to identify the right audience to tailor your offers to their specific needs, building a successful business strategy.
Further, we delve into how to churn out offers that genuinely resonate with your audience, transforming their ordinary experience into an extraordinary one with the perfect blend of additional value and unique selling propositions. Allie Bjerk will explain how empathy, strategic thinking, and well-matched offers create a powerful framework for cultivating client-centric relationships, sparking excellent engagement and positive conversions.
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Show Breakdown:
00:00:00: Understanding your Audience
00:00:21: Introduction to the Start Tiny podcast
00:00:53: Creating offers in the coaching industry
00:01:34: Product & Service Packaging
00:02:01: The difference between offering a product and becoming a commodity
00:04:30: Importance of knowing who you are serving
00:05:54: Creating offers in health coaching
00:06:17: Catering to the pain points of your audience
00:07:36: Introduction to the Offer Wheel
00:08:33: Importance of a well-developed product
00:10:06: Time management and potential hurdles in high-ticket offers.
00:10:30: Understanding the psychographics of your buyer
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In this episode, international speaker trainer and coach Colin Boyd shares his experience with using a tiny offer in his business.
He discusses the benefits of his tiny offer, the Conversion Story Formula, which teaches people how to create a conversion story that connects with their audience and offer. Priced at $47, the offer has been very successful, with nearly 4,000 people purchasing it.
Colin emphasizes the importance of hiring the right people and shares that hiring a marketing director has been a game changer for his business. He also talks about the power of saying yes and figuring out how to make things work, as well as the importance of making decisions and taking action.
Colin encourages entrepreneurs to look back at their lives and identify the things they have always been passionate about, as these can provide clues to their true calling.
He also discusses the strategy of using teaching ads or comparison ads to promote the Tiny Offer®, as well as the importance of connecting with the audience and showing personality in the ads.
Overall, Colin’s experience with the Tiny Offer® has been extremely positive and has helped him generate significant revenue and attract high-quality buyers.
If you want to learn more about Colin’s strategy, he is running a live event next week!
In this practical and interactive series you’ll discover:
The step-by-step way to design your Signature Talk so that your audience naturally wants to join your online courses using the “Infusion Selling™ Strategies” (This alone will be worth registering!)
The secret to sharing the right ‘signature story’ so that your audience rushes to enroll in your programs before you even make your offer!!!
Why ‘selling at the end’ of your presentation is the worst way to convert new clients…and the surprising thing you need to do instead
How to go from fear to confidence in under 9 seconds using the ‘Confident Focus Technique’ – this will rid you of speaking fear forever
You’ll walk away feeling confident, clear, and ready to deliver virtual and live presentations that don’t just get claps, but lead to a flood of clients…every time!
You can sign up for Colin’s training here.
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Unlocking Business Success: The Power of HighLevel and SaaS Solutions
There’s a brand new opportunity for coaches, consultants and experts to build recurring monthly revenue by selling Software as a Service… without actually creating a software.
Enter HighLevel and the world of Software as a Service (SaaS) – the game-changers for anyone offering ‘business-in-a-box’ solutions. As a coach, I’ve recognized the immense potential of these tools, and here’s why I’m going all in with SaaS and HighLevel. I’ve been in the process of shifting ALL of my software into my own whitelabeled version of HighLevel, called Autopilot Clients. No more need for Clickfunnels, a separate LMS for my courses, or even ActiveCampaign for my emails. It’s ALL IN ONE PLACE NOW which is infinitely easier for my team to manage (and better for my profit margin!).
Here are some of the reasons that I decided to drop Clickfunnels, despite being completely integrated in their community and being a member of one of their top tier masterminds.
1. Comprehensive Toolset with HighLevel: HighLevel provides a plethora of tools and functionalities that are instrumental for coaches and consultants. From CRM systems and marketing automation to landing pages and appointment scheduling, HighLevel caters to almost every need. Offering a ‘business-in-a-box’ solution becomes exponentially easier when you have an all-encompassing platform like HighLevel.
2. Scalability and Flexibility: SaaS solutions are known for their scalability. As your client base grows or as business requirements change, SaaS tools can easily adapt without the need for major overhauls. This scalability ensures that your business solutions remain relevant and effective regardless of how large or complex your clientele becomes. (Especially when someone else is responsible for updating the software!)
3. Cost-Effective: Traditional software systems often require hefty initial investments, regular maintenance costs, and periodic updates. SaaS solutions, on the other hand, typically operate on a subscription basis. This means predictable monthly expenses without the surprises of unexpected costs. Plus, with HighLevel, many of the tools that would otherwise require separate subscriptions are bundled together, leading to even more savings.
4. Rapid Implementation: One of the prime advantages of using a tool like HighLevel is the speed at which you can set it up and get it running. Instead of lengthy installations and setups, SaaS platforms are often ready to use almost immediately after purchase. This means you can offer timely solutions to your clients and quickly move from strategy to execution.
5. Accessibility and Collaboration: Given that SaaS solutions are cloud-based, they can be accessed from anywhere with an internet connection. This facilitates collaboration among teams spread across different locations. For coaches and consultants, this means you can easily coordinate with clients globally, share real-time updates, and collaborate on strategies without geographical limitations.
6. Constant Upgrades and Innovations: The SaaS world is one of continuous innovation. Platforms like HighLevel regularly roll out updates and new features. This ensures that the tools you offer to your clients are always at the forefront of technology. Moreover, these updates are typically automatic, eliminating the need for manual interventions and ensuring that the software is always up-to-date.
7. Enhanced Security: Data security is paramount, especially when handling sensitive business information. SaaS providers like HighLevel invest heavily in security measures to protect user data. Regular backups, encryption, and state-of-the-art security protocols are standard, providing peace of mind for both coaches and their clients.
8. Customization: Every business has unique needs. HighLevel and many other SaaS platforms offer a degree of customization that allows coaches and consultants to tailor the tools according to specific business requirements. This ensures that the ‘business-in-a-box’ solution you provide is not generic but tailored to provide maximum value to your clients.
When you sign up for HighLevel at the “Agency Level”, you can customize it and resell it to your followers for as much as you’d like. For added success, you can tie it into your courses, coaching programs or build offers around its use for a more “sticky” monthly stack of revenue.
Going all in with SaaS and tools like HighLevel is more than just a trend; it’s a strategic decision.
As a coach or consultant, it empowers you to provide superior, cutting-edge solutions to your clients, positioning you as a frontrunner in your industry. The future of business consultancy is digital, and with HighLevel and SaaS at the helm, the journey towards that future looks promising and profitable.
My team and I have designed a brand new offering where you can hire us to build your Tiny Offer funnel, AND we’ll build it into your new High Level account to make it available for your clients as a snapshot – so they can get access to an incredible bonus add, making your company the best option around.
If you’re interested in applying to work with us to set up your Tiny Offer funnel for you AND to build out your software as a service, please email us at vip@tinyoffer.com
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What Makes a Great Tiny Offer?
A great tiny offer is a powerful tool that can drive leads and sales for your business. It is not just a one-time creation, but a living and breathing product that requires ongoing management and optimization. The key to a successful tiny offer is understanding what your target audience wants and needs and designing something that excites them and provides immediate results.
To create a great tiny offer, you need to do thorough research to understand what your audience is asking for. This will help you design an offer that they will be eager to buy. It should be valuable enough to attract people who have never heard of you before and make them feel that it will have a significant impact on their lives or businesses.
It is important to have a clear vision of your ultimate business and not be afraid to take action. Avoid falling into the trap of constantly chasing new ideas and opportunities. Instead, focus on testing one thing at a time and learning from the results.
A tiny offer can take various forms, such as a paid challenge, workshop, or a small service. It should serve as an appetizer for your larger products or services, providing a taste of what you have to offer. Starting with a non-automated approach, such as participating in Facebook group threads, can help you grow your email list and reach more of your ideal customers.
Creating a great tiny offer involves brainstorming the problems and struggles your target audience faces. This will help you come up with ideas that address their needs and interests. Articulate the problem and the payoff of your offer, and clearly describe what it includes.
Tiny Products:
Examples of tiny products include calendars, templates or swipe files, recipe guides, eBooks, Asana templates, Trello or notion boards, planners or worksheets, meditations or audios, calculators, comparison guides, and handbooks. These products are typically sold for $50 or less and provide immediate value to the buyer.
Tiny Workshops:
Tiny workshops are a type of tiny offer that can be a valuable tool for growing your business. They are live or pre-recorded training sessions that teach people how to do one specific thing or solve a specific problem in under 90 minutes. These workshops should be quick and easy to deliver, and you shouldn’t spend more than a few hours creating the slides or content. The goal is to get your audience into action and momentum, showing them that it’s not as hard as they may have thought. Tiny workshops can be offered for free initially to attract participants and gather feedback, and then evolve into a paid offering with additional bonuses or digital products. They provide an opportunity to engage with your audience, understand their needs, and potentially develop high-ticket offers based on their feedback.
Tiny Services:
Tiny services are a type of tiny offer that provide a done-for-you or done-with-you service to customers. These services typically cost $50 or less and can be delivered in less than 90 minutes. Examples of tiny services include consultations, audits, assessments, reviews, or feedback sessions. For instance, a car seat confidence boost service could involve a 25-minute consultation where the expert assesses the installation of the car seat and provides guidance. Tiny services offer a way to directly work with customers and provide immediate value.
Examples of tiny products include calendars, templates or swipe files, recipe guides, eBooks, asana, Trello or notion boards, planners or worksheets, meditations or audios, calculators, comparison guides, and handbooks. These products are typically sold for $50 or less and provide immediate value to the buyer.
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You can also use Tiny Offers to feed your membership or higher ticket products.
Membership Ascension:
To grow a tiny offer into a membership, you can follow a strategic approach. One way is to focus on building your audience by leveraging other people’s audiences (OPA). This can be done through buying shoutouts on Instagram, sharing in Facebook groups, being a guest on podcasts, or partnering with mentors or friends who have email lists. By reaching out to new audiences, you can attract more buyers for your tiny offer.
Once you have a solid customer base from your tiny offer, you can start introducing the idea of membership. Some customers may express interest in working with you more or ask for additional offerings. This is an opportunity to upsell them into a membership program where they can access more exclusive content, ongoing support, and new monthly tiny offers.
By consistently launching new tiny offers and adding them to the membership, you create a recurring revenue stream. This approach allows you to provide value to your members on an ongoing basis and keep them engaged. It’s important to focus on building the membership gradually and not overwhelm yourself with too many tasks at once. By prioritizing your goals and focusing on one step at a time, you can successfully grow a tiny offer into a membership program.
High-Ticket Ascension:
To get tiny offer buyers into a high ticket program, it is important to nurture them and build trust after their initial purchase. This can be done by providing valuable content through blog posts, videos, podcasts, and email sequences. By engaging with them and showcasing your expertise, you can create a desire for further learning and transformation. Inviting them to live events, such as workshops, challenge series, or webinars, can help deepen the connection and build anticipation. After establishing trust and delivering value, you can then present the opportunity to join a high ticket program. If they don’t opt for the high ticket offer, you can downsell them into a membership program, offering different tiers of membership to cater to their needs and preferences. The goal is to create a continuous flow of engagement and offers, gradually moving them up the value ladder.
In conclusion, a great tiny offer is one that resonates with your target audience, provides immediate value, and serves as a stepping stone toward your larger products or services. By understanding your audience’s needs and taking action, you can create a compelling offer that drives leads and sales for your business.
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Prepare yourself for an unforgettable journey on The Decision Maker Show with Allie Bjerk. This episode is an absolute must-listen, as we unravel Valerie’s inspiring story, a Tiny Offer success story, despite many trials and tribulations.
We talk about choosing a niche, overcoming challenges, listening to your audiences, and more.
Don’t miss this episode. It’s not just a journey; it’s an education, a masterclass in the art of persistence and achieving success against all odds.
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Back in September 2020, I read a book about “releasing blocks” and becoming the best, most ideal version of yourself — the version that lives in your deepest desires.
I’ve always wanted to be an author.
I have vivid memories of being in our old wood-paneled family minivan on cross-country road trips as an elementary school-aged kiddo and writing and illustrating on my folded pieces of construction paper, telling my family I wanted to be Dr. Suess when I grew up. Why Dr. Suess? No idea. But in the early 1990s, he apparently was my picture of success. (I was much less aware in the 90s.)
The love of writing and the idea of becoming an author never left me, so when I read this particular “release your blocks” book back in September 2020, one of the suggestions was to start seeing yourself as the person who does the things that you want to accomplish by taking actions that align with becoming that person… like changing your email signature to say “best-selling author”, even if your book isn’t even in process (yet).
So I did it.
For almost three years, my email signature has said “author”.
I run a pretty cash-heavy topline business (that’s a story for a different day) — and so far I’ve invested over $110,000 in hiring author coaches, ghostwriters, and PR agencies to get a book out into the world.
And yet, there is one thing to which I didn’t actually commit (at least not until I made a decision two days ago) and that is writing publicly… and hitting publish daily.
I already write in my journal every day (and have for years), but I’ve never shared it anywhere else.
So here I am, with my proverbial hat in my hands.
If I REALLY want to become a published author, I’ve got to publish HERE first.
I listened to the book “Become Your Future Self Now” a couple of days ago, and one of the things the author Benjamin Hardy wrote is that when he decided to become a writer… he started WRITING.
Mind-blowing, isn’t it?
I can’t HIRE my way into building a career like the authors I admire, but I can pull myself up by my bootstraps and do the thing I’ve always wanted to do — write.
Publish. Daily. And imperfectly.
That’s my mantra for 2023. #dothework
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A word, dear readers,
I had a moment last Friday morning where I was reminded of the greatest gift my business has provided for my life and for the life of my children… the freedom of choice and the freedom of having a weekly schedule that was totally open.
Last Friday, I was visiting a beach in Duluth, MN, located right on Lake Superior. It’s about as close to an ocean as I can get around here. Looking out over the water, there are no shores in sight. And it totally refreshed my WHY.
Two years ago, on that same beach, I sat with my kids and watched my phone ping (out of the corner of my eye… I was being attentive to my kids, I swear, don’t come for me) with Tiny Offer sales and Stripe notifications, and I had the realization that life would never be the same.
I’d cracked some code that shifted my beliefs about making money. And some doubt of worthiness and “will this even work” or “is this possible for me” had begun to melt away.
I could make money with my brain. My investments could make fast returns, that I could re-invest or take as owners’ draws.
My time per hour would never hold an exact dollar amount again.
I’ve heard it said “If You Want Something Done, Ask a Busy Person To Do It”, because we will always find a way.
People ask me all the time, “How do you get it all done?”, “How are you so productive?” and “So visible all the time.” And truth be told, it’s only a matter of efficiency and systems.
I’m NOT that busy. This summer, I’m pretty much only working Tuesdays and Wednesdays.
I’ve just built funnels and automations to make it look like I am. I’ve identified my big domino and hip-checked it into even bigger dominos. I invest money into ads, visibility and team members, because I’ve realized how much I value being intentional with how I spend my time.
(And sometimes, I hide behind my funnels – which is dangerous for a business in a different way… BUT is a story for a different day.)
Here are some recommendations if you’re trying to figure out where to start:
- Pick one source of traffic and one ideal client. Try to actually connect with them as a human – compliment them, ask them questions about themselves and work towards creating a mutual interest. (But not in an annoying, over-the-top way that is obvious to them… ask me how I know about that.) 🤨🥴
- Start with organic traffic. “Organic” can be considered anything you do for marketing that only costs you your time, and not your money. So anytime you write a blog, record a podcast, or post on social media (without boosting it!), that would be considered organic marketing and would lead to organic growth. Paid media is any type of marketing for which you’ve taken out your credit card to set up.
- Test out different types of messaging to see what sticks.
And my recommendations when you’re looking to scale your business:
- Study the crap out of your profit and loss statements. Cut the excess fat relentlessly.
- Get really familiar with how much it costs to attain a lead, and how that compares to your average customer lifetime value.
- Hire a team to support you and don’t feel like you have to solve your problems all on your own. Trust them and ask them for constructive criticism, even when it’s hard to hear. (Ahem, visionaries gon’ vision.)
- Read business books from other industries or biographies of successful entrepreneurs. It can be so inspiring.*
- Invest your money and check on it daily to stay inspired on working towards your goals.*
(**Though I guess some of these could apply to starting, too.)
Other tips for effective and efficient human-ing:- Get enough sleep. (Telling myself this one, too.)
- Move your body daily.
- Eat whole, healthy foods that actually nourish your body and make you feel confident. I’ve lost ten of my Covid pounds in the last few weeks from shifting my nutrition alone and counting my macros.
- Cut out sugar and alcohol.
- Establish routines that eliminate decision fatigue – entrepreneurs have enough ideas to consider.
- Be okay with taking the scenic route towards success. I’ve had the realization that I could look more successful on paper if I worked 60 hours a week and hired someone else to watch my kids full-time. Sure. But that’s not my journey. Not right now. And sometimes that means I take it day by day to assess and revisit my goals, priorities, and intentions.
(And truth be told, some days… that means reminding myself to keep going for just one. more. day. Telling myself that today is NOT the day that I will quit.)
Our main freedom as entrepreneurs is choosing our thoughts and aligning our focus. It’s remembering that where our energy goes, our attention flows. There’s a reason you trip up the stairs, spill coffee and wash a diaper with the laundry all on the same day. Just like there’s a reason that the sun shines, your favorite package gets delivered and you have a good hair day all at the same time. We get what we expect to get and we create the reality that we believe we’re worthy of having.
Remember that. <3
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This isn’t meant to be a sales post, but there is something else I’d like to say.
If you’re here, you’re likely living in a country that is blessed with safety and freedom or you’re building a business that’s focused on being your own boss so you can do whatever, whenever.
Politics aside, because I won’t write about politics, like ever, there is a cause that I feel called to support. Afghanistan women are facing violence and so much uncertainty. I journaled this morning about feeling so helpless against all of the evil in the world. I wrote “There’s literally nothing I can do other than share love and to raise kind humans.”, but I realized those aren’t my only options.
All of the proceeds from any sales made at shop.tinyoffer.com this week will be donated to Women for Women, International.
In the past, I’ve donated to O.U.R., Feeding America, Malala Fund and National Urban League – so moving forward, I plan on donating ALL of the net revenue of any of my templates, workbooks and bundle sales from shop.tinyoffer.com to a non-profit organization on a rotating basis because that IS something I can do – something that we can do.
Talk soon,
Allie -
Like this episode? You’ll love our FREE masterclass!
Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- Why you shouldn’t write your sales page in order from the top to the bottom
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- How working in a specific order will make it easier to write your copy
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
To enter our monthly giveaway visit: tinyoffer.com/podcast-contest
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life!
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Like this episode? You’ll love our FREE masterclass!
Welcome to The Rich Life Reframe where I’ll share actionable 5- to 10-minute reframes, and binge-worthy content, so you can feel inspired, change your perspective, or try something new — all in the pursuit of a truly rich life.
In this episode, I’ll share:
- What I think about memberships
- Whether they work well as a front end funnel
- Where a Tiny Offer fits inside of a membership funnel
Thanks for listening to the The Rich Life Reframe Podcast! If you enjoyed this show, please share it with your biz besties, leave us a review, and subscribe to make sure you stay in the loop for any updates.
To enter our monthly giveaway visit: tinyoffer.com/podcast-contest
Have topic ideas for a future episode? I’d love to hear them. Email me at support@tinyoffer.com.
Here’s to living a truly Rich Life!
